We are delighted to be partnering exclusively with one of the North’s most exciting ecommerce brands in their search for a Head of Digital. This is a brand in an expanding sector.
My client is embarking on a period of growth from start-up to scale-up, post-investment, and now is an incredibly exciting time to join the team.
Working from their Manchester City Centre office (Hybrid), the Head of Digital will be responsible for driving digital growth and optimising customer experience. They will lead digital strategy across performance marketing channels, SEO, Social, and CRM to create a seamless user experience.
The role:
1. Drive LTV through data-driven insights and continuous optimisation.
2. Ensure a seamless integration between digital channels, website performance, and technical execution.
3. Lead and mentor a cross-functional digital team, embedding a fun culture of high performance.
4. Own the digital strategy, driving customer acquisition, retention, and revenue growth (including but not limited to PPC, Paid Social, SEO, CRM, and Influencer).
5. Oversee website performance, collaborating with the in-house developers and technical SEO specialists to optimise for speed, functionality, and conversion.
6. Oversee performance marketing channels – managing the in-house paid media manager to ensure campaigns are optimised for maximum ROI and scalability.
7. Own data tracking and analytics across digital channels and deliver actionable insights to the wider team. Provide insights on key metrics such as conversion, LTV, ROAS, etc.
8. Partner with the in-house tech SEO specialist, leading the development of a comprehensive SEO strategy focusing on both technical and content SEO to drive long-term growth.
9. Collaborate with the CRM Manager to develop personalised and segmented digital campaigns.
The person:
1. Experience in managing multi-channel marketing teams in a high-growth ecommerce environment.
2. Senior and strategic but happy getting their sleeves rolled up – this is a scaling business.
3. Experience managing both digital channel and website performance.
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