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Based in St Albans/Hybrid WFH
About the Role
* We are seeking a talented individual to take up the Brand Director role within the Breakfast Team, taking responsibility for holistic growth strategy and in market delivery across our FUEL10K and Ambrosia brands.
* The role will span all current & future entry points into Breakfast category across those brands (Cereals, Drinks, Porridge, Breakfast-to-Go, other new products & formats).
* Marketing roles at Premier Foods sit at the heart of the growth agenda for the business - taking responsibility for overall brand growth strategy, driving core ranges forward, landing and successfully sustaining NPD, developing and launching EPD, representing our brands and growth agenda with external stakeholders.
* Premier's lean organisation structure creates a culture of personal ownership and direct responsibility for results. Brand Directors are members of the company's Senior Leadership Team with full responsibility for P&L alongside in-market metrics.
* This role offers a stretching and potentially rewarding entry point into Marketing at Premier Foods.
What We Need From You
* Previous senior leadership experience and results track record - or someone with demonstrable results and potential to step up to this level - within an FMCG or similar organisation.
* Strong holistic brand management experience, leading strategy through to market execution with full P&L ownership.
* Strong bias for action, a high degree of personal accountability and an entrepreneurial spirit.
* Commercially sharp and capable of flexing from big picture vision down to the detail, to make things happen.
* Data-driven with strong commercial and analytical skills; comfortable digging under the surface to uncover insights, reach logical conclusions and recommend actions back to the business.
* An individual who has a track record of getting the best out of others with an energising, collaborative and inclusive style.
Your Responsibilities
* Be accountable for P&L, market share and consumer health metrics across our Breakfast business.
* Take ownership for growth strategy and winning plans that maximise consumer trial & retailer support for our brands.
* Be the overall FUEL10K "brand expert" and champion.
* Lead the thinking and executing of communication plans on FUEL10K and Ambrosia Porridge.
* Ensure our plans are commercially sharp and fully fit to win in a challenging competitive environment.
* Work closely with retailer teams to build and execute strong activation plans for FUEL10K and Ambrosia.
* Design and land key line extensions & renovation projects (EPDs) across our Breakfast product ranges.
* Lead brand performance diagnostics, analysing data to reach conclusions and recommend actions to drive the business.
* Represent your brand externally in a credible and energising way.
* Form strong relationships cross-functionally to enable delivery of your ambitious growth plans.
What We Offer You
* Competitive salary
* Bonus
* Up to 7.5% pension
* Life assurance
* Wide range of online and in-house training
* Access to an employee discount scheme, with access to hundreds of nationwide retailers.
Ready to Apply?
Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.
A Great British Food Company
Premier Foods is one of Britain's biggest listed food companies, employing over 4,000 colleagues at 13 manufacturing sites and offices across the country.
At Premier Foods, we believe in inclusion, authenticity, and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued, and encouraged to bring their true authentic selves to work.
Seniority Level
Director
Employment Type
Full-time
Job Function
Marketing
Industries
Marketing Services
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