Job Description About GAME At GAME we have transitioned from a gaming specialist to an entertainment brand, through diversifying our ranges offering our customers more choice. All things gaming, toys, tech, collectables and so much more, there really is something for everyone, available at game.co.uk and from over 350 stores nationwide. We position GAME as the champion of play for ages 7 – 100, and we challenge you to never grow up. The responsibility Work in collaboration with the Group Head of Brand in all of the marketing strategies and activities for gaming, toys and tech, driving brand and commercial growth. Manage the planning and delivery of the 360 marketing campaigns from ideation to building integrated launch and media plans with corresponding budgets, KPI's and deadlines. Build outstanding relationships and collaborate with the internal teams, including- PR, social, digital marketing, ecomm, CRM, social, retail marketing, partnerships and more to deliver campaigns across GAME and Group owned channels. Review campaign analytics to develop future plans and report back to the business and key partners. Apply learnings to optimise activity to over achieve on KPI’s. Manage the Marketing growth strategy through toys, tech and collectables, whilst maintaining SOV for gaming. Be the gatekeeper to GAME’s seasonal brand calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department. Communicate, align and brief relevant stakeholders on product and campaign launches and commercial priorities Attend partner alignment meetings with commercial and our brand partners to align on priorities product buys. Work with internal teams and partner agencies to produce post campaign wrap-up presentations for the business and all brand partners that have invested in the campaign. Build collaborative relationships with marketing counterparts in each of our key brands as well as their wider team. Ensure they are fully bought into our strategy and marketing activities. Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on, as well as GAME expenditure budgets and income targets.