YF are incredibly excited to be partnering with one of the fastest-growing plant-based brands in the UK. They are looking for a Head of Sales to lead grocery accounts, secure new wins, and drive the next stage of growth.
With a mission to make wholefood, gut-friendly plant-based protein more accessible, this brand has seen exceptional YoY retail sales growth, secured nationwide listings in Tesco, ASDA, and Ocado, and expanded rapidly across Europe.
This is a unique opportunity to take a category-defining product to the next level and play a key role in scaling a disruptive brand.
What you’ll be doing:
✅ Managing and growing existing grocery accounts with major UK retailers.
✅ Securing new listings and expanding retail distribution across key market
✅ Developing and executing commercial strategies to drive sales growth
✅ Leading negotiations, JBPs, and promotional planning
✅ Working cross-functionally with marketing & supply chain teams to maximise brand visibility
What we’re looking for:
🔹 Grocery sales experience – in FMCG, food, or plant-based categories
🔹 A strong track record of managing top UK retailers & securing new listings
🔹 A commercial mindset with the ability to drive sales and execute JBPs
🔹 Passion for health-conscious, wholefood products & sustainable food systems
🔹 A dynamic, hands-on leader who thrives in a fast-paced, high-growth environment