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Job Title: Senior Brand Manager, UK & IRE
Department: Dr. Reddy's Consumer Healthcare
Reports To: Head of Marketing UK and IRE
Job Purpose
The Senior Brand Manager will contribute to and drive the market strategic and operational marketing activities (Brand strategies, DTC/HCP communication, Innovation and commercial programs) to accelerate business growth, together with the country commercial team, the local Distributor and Global partners.
The Brand Marketing Manager will be accountable to deliver sales and market share targets for his category. He/she will own brand equity both in consumer and ethical channels.
He/she will own the development and implementation of the brand plans (new products launch, marketing activities, campaign, assets & toolkits) required to deliver against targets. He will leverage digital data analytics as part of the company’s Digital-first focus, and accelerate e-commerce activities.
Key Responsibilities
1. STRATEGY
Identify, develop and activate marketing/business plans to drive sales and market shares.
Master brand marketing fundamentals and digital media strategies/activation.
Drive campaigns & programs that will enhance brand image among target segments (cons, HCP).
Identify strategic opportunities to grow brand leadership in core segments and channels.
Leverage trade and customer marketing to help develop effective channel promotional plans, grow e-commerce, contribute to drive channel profit improvement.
1. INNOVATION
Leverage market dynamics and deep consumer understanding to recommend innovative marketing plans.
Partner with global team to identify and qualify new marketing programs.
Drive activity management from concept to launch to ensure excellence in execution.
Management of new product pre-launch and launch activities for new indications and formulations.
Work with commercial team to activate new trade commercial opportunities for the brand.
1. COMMUNICATION (Consumer, HCP, Digital)
Develop local and/or adapt global communication assets on core targets groups (Cons, HCPs, Trade).
Develop state-of-the-art digital media strategies and plans (solid digital experience required).
Supervise digital master data analytics & KPI monitoring and re-adjust media strategies & plans.
Develop targeted communication programs towards HCP specialists, leveraging global toolkits, PR events.
Manage insight generation and data analytics to better understand target group needs.
Run marketing program qualification, supported by marketing research where appropriate.
Work closely with agency partners on research, advertising, promotion or sponsorship programs.
1. ACTIVATION
Interact with sales team and/or distributor on product training, implementation of marketing / brand campaign, and customer management / strategies.
Monitor the KPIs by which plans are implemented by utilizing a host of internal and external data, including market share reports, competitive data monitoring, sales performance.
Monitor the advertising and promotional spend for the brand(s) and recommends the timely reallocation of resources for maximum business impact.
Initiates system improvements within and in relation to the marketing functions that will translate to more efficient brand performance tracking.
Close working relationship with internal Regulatory Affairs, Medical and Supply Chain departments.
Close working relationship with external agencies (Example: market research, advertising, digital, media, e-com).
Qualifications
Education: University degree is a Must - Marketing focus.
Preferred: MBA in Business Administration.
Minimum Required Experience: 7+ years marketing in Consumer Health / OTC.
Knowledge and Skills: Fluent in local language and English languages.
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their experience in digital marketing and consumer healthcare to elizabeth.bernos@nicholashall.com.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Pharmaceutical Manufacturing
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