If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at peopleteam.london@essencemediacom.com.
At EssenceMediacom, we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support, and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.
Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.
Did you know that marginalized groups including women, people of color and people with a disability are more likely to discount themselves for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!
Job Purpose
The Paid Search team works to effectively deploy keyword targeted campaigns across multiple platforms to consistently deliver excellent results against client KPI targets. As Paid Search executive you will be responsible for keyword research, campaign building and in-flight optimization as well as pulling and analysing data to write insightful commentary for performance reporting. You will develop excellent platform knowledge and work closely with the Paid Search manager to plan and execute a best-in-class Paid Search strategy including a rigorous A/B testing plan and a continuous search for new opportunities through personal research and cross-team collaboration - meaning a strong affinity for numbers and an analytical thought process is core to this role.
What we need from you
1. Effectively manage your designated paid search campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance.
2. Contribute to the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
3. Grow your knowledge of paid search platforms such that you attain a working knowledge of all paid search media practices within the first 6-12 months in role.
4. Assist with performance analysis, internal data maintenance, issue identification and solution development that your team conducts.
5. Manage your own time and tasks on a day-to-day and week-to-week basis in consultation with your line manager.
A little bit about you…
Required
1. A passion for everything media and advertising, coupled with a continued desire to expand your knowledge.
2. Excellent communication skills, and an ability to collaborate and engage with those around you.
3. Diligent and attentive to detail, able to listen, learn, and put into practice.
4. Computer literate with good skills in all basic Office programs (including Excel).
5. Problem-solving skills and ability to think outside of the box for creative solutions.
6. A comfort when working with numbers, we use them a lot!
Desired
1. Some understanding of optimization levers & testing approaches across paid search platforms.
2. Search Ads 360 certification.
3. Google Ads Certification.
4. Experience with Google Analytics.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
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