Elevation Recruitment are excited to be exclusively recruiting for a leading UK clothing manufacturer.
We are seeking a dynamic and results-driven Ecommerce Manager to lead and grow our online sales channels. The successful candidate will be responsible for overseeing all aspects of our ecommerce strategy, managing 5 separate ecommerce websites, digital marketing, conversion optimisation, and online customer experience. The role requires a mix of analytical skills, digital marketing expertise, and strong project management abilities to ensure the success of our ecommerce platform.
The Ecommerce Manager will work closely with cross-functional teams, including marketing, product development, customer service, and IT, to ensure a seamless shopping experience that drives traffic, maximises conversion rates, and boosts revenue growth.
Responsibilities:
* Develop and execute a comprehensive ecommerce strategy to drive online sales growth, increase customer retention, and improve user experience
* Manage and oversee the day-to-day operations of 5 ecommerce platforms, including product listings, pricing, promotions, and inventory management
* Ensure that the website is fully optimised for search (SEO), usability, performance, and responsiveness across devices
* Digital marketing & acquisition:
* Develop, implement, and manage effective digital marketing campaigns, including paid search (PPC), display ads, SEO, email marketing, and social media
* Track, analyse, and report on key ecommerce metrics (traffic, conversion rates, revenue, etc.) to measure the effectiveness of marketing efforts and adjust strategies accordingly
* Work closely with the content and creative teams to produce relevant, high-quality, and engaging content
* Optimise the customer journey by using A/B testing, user data, and analytics to improve website functionality, user experience (UX), and conversion rates
* Develop and manage an ecommerce roadmap to align with business goals and priorities
* Inventory, Logistics and Vendor Management:
* Coordinate with product teams and supply chain managers to ensure accurate and up-to-date inventory across all ecommerce platforms
* Monitor product availability, manage stock levels, and communicate any stock or shipping issues that may affect customer satisfaction
* Liaise with third-party vendors (such as logistics providers and payment gateways) to ensure seamless order fulfilment and customer service
* Analytics and reporting:
o Use analytics tools (e.g., Google Analytics, Shopify, etc.) to monitor performance, identify trends, and generate reports on ecommerce KPIs (conversion rates, average order value, customer acquisition cost, etc.)
o Provide actionable insights from data analysis to improve online sales, customer retention, and operational efficiency
Qualifications and skills:
* Minimum 3-5+ years of experience in ecommerce management, digital marketing, or a similar role within a retail or consumer-focused environment.
* A background within retail, clothing ideally
Technical Skills:
* Proficiency in ecommerce platforms (e.g., Shopify, Magento, WooCommerce) and content management systems (CMS)
* Hands-on experience with digital marketing channels, including SEO, PPC, email marketing, social media, and affiliate marketing
* Strong knowledge of web analytics tools (Google Analytics, Hotjar, etc.) and conversion optimisation strategies
* Data-driven mindset with the ability to analyse ecommerce performance metrics and make informed decisions
* Experience with A/B testing tools and techniques
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