Main Duties/ Responsibilities
1. Matchday
o Work closely with the Brand & Marketing Manager to create an innovative and entertaining matchday experience that delivers high customer satisfaction and drives retention.
o Deploy brand marketing campaigns and pre and post-match communications across all channels (including but not limited to paid channels, email marketing, website, print, matchday).
o Work with agents and third parties where relevant (design, creative, media, social media).
o Support with the measurement and optimization of campaigns and messages throughout the season. Track outcomes and understand effectiveness to drive continued improvement of our campaigns and channels.
o Develop and deliver robust email marketing communications with our fanbase, ensuring outstanding communication pre and post games and that processes are set up to build a strong ticketing database.
o Work with the Brand & Marketing Manager to oversee Personal Appearances to drive awareness of the Club locally and nationally.
o Engage with players and encourage participation in marketing, branding, and community activities.
o Ensure all marketing spend is tracked and approved in line with department policy.
2. Matchday Experience
o Support in the overall implementation of our matchday experience for fans - proactively bring suggestions to improve our experience to senior stakeholders.
o Oversee our Family Fanzone at home matches, being the point of contact for third-party providers and overseeing the overall experience in this area on matchdays.
o Attend all Home Matches for the Club (on evenings and weekends, and only where fans are in attendance).
o Support in pre-match communication and on-the-day management of our ball assistants, flag wavers, mascots.
3. Fanbase Growth & Engagement
o Support the Brand & Marketing Manager in activities to grow the club's brand and profile – increase awareness across key moments and milestones throughout the season (in line with our centralized marketing campaign calendar).
o Support in adopting a data-driven approach to fanbase growth, using insights to drive and sustain increases in matchday attendances.
4. Other Duties
o Perform other ad-hoc duties as assigned from time to time by management.
What We Are Looking For
Qualifications and Training
Degree level or equivalent in a marketing-related course.
Knowledge, Skills, and Experience
Essential
* Previous experience in a marketing role.
* A demonstrated love for women’s football and commitment to the growth of the game.
* Demonstrated solution-focused mindset and ability to work under pressure with initiative.
* Ability to write engaging copy.
Desirable
* Experience in using email marketing platforms.
* Experience in managing website content/working with CMS systems.
* Paid/Performance marketing experience (Meta Ad Manager, Google Ads, etc.).
* Experience in measuring marketing campaign performance and using tools such as Google Analytics.
* Experience in using design software (Adobe, Canva) to amend templates.
Characteristics
* Passionate about women’s football and broader women’s sport culture.
* Entrepreneurial spirit and ability to deal with matrix stakeholders & ambiguity.
* High standards of personal integrity and emotional intelligence.
* Comfortable and able to work on own initiative.
* Has a learning mindset; keen to continue self-development and keep up to date with best practices and learning opportunities.
* Continually seeks to improve efficiency and performance.
* Seeks out and embraces new ways of thinking and working – not afraid to fail.
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