Job Description
The Royal Shakespeare Company (RSC) is seeking an exceptional Director of Brand and Audiences to shape the future of their brand and put audiences at the heart of their strategic vision. This is a critical new role at a pivotal time for the RSC, responsible for ensuring that their brand remains contemporary and relevant while engaging new and existing audiences.
Working closely with the Executive Director, Co-Artistic Directors, and Senior Leadership Team, the Director of Brand and Audiences will deliver bold strategies that elevate the RSC’s reputation and increase commercial contributions through audience engagement, customer experience, and digital transformation.
Key Responsibilities:
Audience Strategy: Develop and implement a data-driven strategy to deepen our understanding of core audiences, drive retention, and attract new visitors.
Brand Leadership: Oversee the RSC brand, ensuring that all communication and interactions align with our values and artistic direction, providing a seamless customer journey across all touchpoints.
Revenue Growth: Drive ticket sales, brand engagement, and new revenue streams through innovative marketing campaigns and audience strategies.
Collaboration: Work closely with the Development team on membership growth and with RSC Enterprise Ltd to maximise online conversions, brand licensing, and distribution of digital assets.
Customer Experience: Lead the delivery of best-in-class customer service, ensuring that every aspect of the RSC’s public-facing operations supports a welcoming and inspiring visitor experience.
The Person:
We are looking for a dynamic, forward-thinking individual with extensive experience in multi-channel audience engagement. The successful candidate will have:
\t• At least 10-15 years of experience in a commercial or cultural role, with proven expertise in CRM, customer journeys, and brand identity development.
\t• A track record of using data-driven insights to manage customer/audience segmentation and drive revenue.
\t• Strong leadership skills, with the ability to inspire teams and work collaboratively across departments.
\t• Significant experience managing budgets and identifying new commercial opportunities.
Location and Working Hours: This is a full-time position, based primarily in Stratford-upon-Avon, with occasional travel to London and other locations as needed. The role requires 40 hours per week, including occasional evening and weekend work.
If you are excited about leading a world-renowned cultural brand into its next chapter, we encourage you to apply here by sending us your CV or via the RSC website:
https://careers.rsc.org.uk/jobs/vacancy/director-of-brand-and-audiences--1305/1323/description/
Salary: £100 - 120,000 per annum, plus benefits.
The Royal Shakespeare Company strives for excellence in creativity, inclusivity, and collaboration. We offer a supportive, welcoming environment and place great value on the development of our employees.
Unfortunately we will not be able to respond to applicants who are not successful at this initial stage. Interviews will be held in two stages, commencing in mid-November.