Establishment: All Saints Multi Academy Trust Location: All Saints Multi Academy Central Team Salary: Competitive Department: Central Trust Team Job Type: Full Time
Closing Date: 06/01/2025 13:01 Interview Date: TBC Start Date: ASAP
Contract Type: Permanent Contract Term: AYR - All year round Hours per Week: 35.00 Weeks per Year: 52.142 Pay Grade: Competitive
About Us: All Saints Multi Academy Trust is a forward-thinking organisation dedicated to providing exceptional educational experiences across our network of schools. We are committed to Aspiration, Inclusion and Service and we are looking for a passionate Digital Marketing Executive to help us enhance our online presence and engage our community.
Job Focus: The Digital Marketing Executive will play a crucial role in developing and implementing digital marketing strategies to promote our multi academy trust, our schools, and our educational initiatives. The ideal candidate will have a strong understanding of digital marketing channels, content creation, and analytics, along with a passion for education.
Key Responsibilities:
* Manage the creation and execution of comprehensive digital marketing strategies to increase brand awareness and engagement across all online platforms.
* Content Creation: Develop engaging content for websites, social media, newsletters, and other digital channels that align with the trust’s values and objectives. Collaborate with teaching staff to highlight student achievements, school events, and educational initiatives.
* Social Media Management: Manage and grow the trust's social media presence across platforms such as Facebook, Twitter, Instagram, and LinkedIn. Monitor social media trends and respond to community engagement, ensuring a positive online presence.
* Email Marketing: Design and implement email marketing campaigns to communicate important updates, events, and initiatives to parents, students, and stakeholders. Analyze campaign performance and optimize future efforts based on data-driven insights.
* SEO and Website Management: Support the optimization of the trust’s website for search engines and ensure content is up-to-date and user-friendly. Utilize analytics tools to monitor website traffic and performance, providing reports and recommendations for improvement.
* Analytics and Reporting: Track and analyze key performance metrics to assess the effectiveness of digital marketing campaigns and strategies. Prepare regular reports for the management team, highlighting successes and areas for improvement.
* Collaboration and Support: Work closely with school leaders, teachers, and administrative staff to understand their needs and promote school-specific initiatives. Attend and support school events, capturing content for marketing purposes.
Qualifications:
* Bachelor’s degree in Marketing, Communications, or a related field.
* Proven experience in digital marketing, preferably within the education sector.
* Strong understanding of SEO, social media marketing, email marketing, and content management systems.
* Excellent written and verbal communication skills.
* Proficiency in digital analytics tools (e.g., Google Analytics, social media insights).
* Creative mindset with the ability to think outside the box.
* Strong organisational skills and attention to detail.
* A passion for education and a commitment to supporting the mission of the multi academy trust.
What We Offer:
* A supportive and collaborative working environment.
* Opportunities for professional development and growth.
* The chance to make a real difference in the lives of students and the community.
Our Trust is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Applicants will be required to undergo safeguarding checks appropriate to the post in accordance with current Keeping Children Safe in Education guidance, including checks with past employers and the Disclosure and Barring Service (DBS).
All posts in the Trust are exempt from the Rehabilitation of Offenders Act 1974 and the Trust is therefore permitted to ask job applicants to declare all convictions and cautions (including those which are "spent" unless they are "protected" under the DBS filtering rules) in order to assess their suitability to work with children.
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