Direct Customer Communications Executive
Sector: Retail and Wholesale
Role: Executive
Contract Type: Permanent
Hours: Full Time
About the role
This role is responsible for working with Direct Customer Communications Managers and cross-functional teams serving a specific customer group. This role will execute cross-functional team plans into Direct to Customer Communications that are engaging, relevant, and help our customers communicate the key facets and benefits that the cross-functional team believes are appropriate for the given group of customers.
You will be responsible for:
* Delivery of Email Direct Mail and Mobile planning across Campaigns, GHS, CRM including Clubcard statement, Tesco Group and Group comms.
* Supporting the technology roadmap which includes leading on key personalisation initiatives in collaboration with technology.
* Working with DCC Managers and the personalisation team to facilitate the orchestration of relevant, high-performing customer journeys.
* Supporting test & learn to optimise performance of cross-channel comms (Email, Direct Mail and Mobile) ongoing and unlocking new opportunities.
* Writing technically excellent email briefs and manage the creative process production/build through to QA.
* Working collaboratively with stakeholders across the business to create, build, and deploy email campaigns as required.
* Defining and scoping audience targeting and reporting.
* Contributing to channel expertise to offer insight and direction to comms planning and other stakeholders.
* Working to improve Email performance and effectiveness, including reporting and attribution.
You will need:
* Experience onboarding new email technology.
* Planning and project management skills.
* Experience of end-to-end briefing, development (build), deployment, analysis, and reporting of email campaigns.
* Ability to liaise with and influence stakeholders of all levels.
* Experience of ESP's, campaign, and personalisation platforms.
* HTML email coding skills.
What's in it for you:
We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work. Click Here to find out more!
* Annual bonus scheme of up to 10% of base salary.
* Holiday starting at 25 days plus a personal day (plus Bank holidays).
* 26 weeks maternity and adoption leave (after 1 year of service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay; we also offer 6 weeks fully paid paternity leave.
* Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.
About us:
You might know us as a supermarket, technology company, or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues, and communities all over the world.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. We're here to support you with flexible working options.
We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. If you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
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