Marketing Director UK – FMCG Food Brands
Buckinghamshire, South East, United Kingdom
Tarsh & Partners Marketing Recruitment
Posted today
Salary: £110K-125K plus Car Allowance, Bonus, Benefits, LTIP
Location: West of London/Hybrid working 3 days/office
TP435024
Exciting and challenging opportunity to lead a busy and energetic team driving the growth of this well-known and much-used food brand found in kitchens across the world. A brand with real heritage and presence that has continually innovated to attract and inspire new tastes and harness consumer trends.
In this high-visibility senior role, you will drive the brand strategy and vision for this household name brand, along with other brands in the portfolio, each with multiple SKUs. You will have day-to-day strategic, operational, and P&L responsibility, leading the direction, development, and execution of strategic plans to drive profitable growth for the key UK market. Together with the senior leadership team, you will deliver sales, volume, and profitability goals, managing the brand and portfolio strategy, category vision, advertising & media strategy, creative development, and consumer promotions, as well as developing pack and product innovation against a clear growth roadmap. You will lead and inspire an agile, highly-motivated, empowered team of 6 who share your passion for the challenge and opportunity to make a significant impact on the business.
Key responsibilities and skills include:
* Driving the P&L and budgets for each brand and product group, managing risks and opportunities.
* Developing comprehensive brand, category, and business growth strategies through annual brand plans that drive profitable share growth.
* Leading and coaching the brand team to identify consumer growth targets using insights to develop breakthrough ideas that deliver business objectives.
* Monitoring the execution and forecasting of plans, ensuring directional changes as needed, and supporting the team to identify problems and future opportunities.
* Providing direction to key cross-functional partners including R&D, sales, innovation, manufacturing, quality control, finance, and legal, as well as external agencies.
* Championing the growth agenda, including product renovation and innovation, advertising and activation plans, and portfolio strategy.
* Influencing the trajectory of the marketing department and business as a core member of the Marketing & Business Leadership Teams.
Are you the right person for this role?
We’re looking for a highly commercial marketer, with a track record of building FMCG brands, thinking creatively, and pushing new ideas and approaches; someone with natural energy, curiosity, and passion for their brands, with an instinctive grasp of what excites consumers. This is a role for an entrepreneurial and rigorous thinker with great judgment and self-belief; a leader who sets the tone and enables their team to be at their best producing great work.
Extensive experience across the mix, ideally (but not essential) having spent some time in food & drink, is key to your success. However, this role is all about ownership, autonomy, and a truly hands-on style.
Financial acumen and an understanding of profit drivers that maximize returns are essential, but the priority here is your ability to deliver projects, using your understanding and judgment to make things happen!
* Smart and focused with learning agility, supported by exceptional academics, ideally in business or marketing.
* Strong FMCG industry experience with relevant skills and proven success in delivering growth.
* Exceptional people leadership skills, with a track record of developing, building, and engaging effective teams.
* Proven leadership in strategic thinking, communication, and influencing in matrix-based organizations.
* Extensive analytical and change leadership experience, with the ability to manage multiple projects.
* Expert level in functional/technical marketing skills - brand & communications, including digital marketing, social media, consumer activations, and promotion.
* A robust and proven track record of leading successful innovation, NPD, and EPD, from concept to launch.
* Clear and demonstrated ability to translate consumer insights into compelling, exciting, and sellable product concepts.
* Strong interpersonal and collaboration skills, supported by high-level exposure to key business functions, including Sales, Finance, and Supply Chain, as well as external agency management.
If you are excited by this challenge, talk to us now. This is a rare opportunity to bring your exceptional skills and experience to an exciting role, in which you will be able to make a substantial and lasting impact on the business. Contact: Adam Tarsh at
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