Frive is the UK’s highest-rated meal plan service, delivering fresh, chef-prepared meals to help people save time and eat healthily. With an impressive £45m ARR achieved with minimal investment, we’re now ready to accelerate our growth and take Frive to the next level. Our mission-driven team help busy people enjoy natural, healthy eating with ready-to-eat meals delivered to your door, proven to support your health goals. We work with people from all different backgrounds and communities and recognise our own biases. We strive to create a strong sense of belonging and believe we will be better equipped to achieve our goals by building a team that approaches problems from different angles, using different perspectives and experiences to solve problems. All qualified applicants will be considered and we have no regard for age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation the more the merrier, and together we can achieve greatness Mission To make healthy eating convenient, delicious and accessible, whilst championing locally sourced and organic ingredients. Vision To inspire a global shift towards a healthier society by changing eating habits and restoring food to its purest form. Values Empowerment, Transparency, Open Communication, High Performance, Agility Your Impact Are you ready to redefine the future of food with Frive? As our Chief Marketing Officer, you’ll be the visionary force behind our brand’s accelerated growth, reporting directly to the CEO and working closely with our Executive Leadership Team. This role is about transforming Frive’s market presence through data-driven insights, harnessing AI, and creating a seamless customer experience. You’ll need a willingness to roll up your sleeves, get stuck in, and lead from the front, especially in our fast-paced, scale-up environment. Your leadership will be pivotal as we scale, build loyalty, and drive meaningful impact in a fast-evolving industry. Role Summary This role goes beyond traditional marketing—it’s about crafting and executing a strategy that fuels growth, drives retention, and elevates Frive’s brand. You’ll lead a team that’s empowered to bring creativity and innovation to everything from growth marketing and brand building to delivering exceptional customer experiences. Key Responsibilities Strategic Leadership Vision & Strategy: Develop a cohesive marketing strategy that aligns with Frive’s mission and ambitious growth plans. Cross-Functional Partnership: Work with the C-suite to integrate marketing initiatives across the company. Market Insights: Lead the team in leveraging industry trends and data insights to keep Frive at the forefront. Growth Marketing Data-Driven Growth: Spearhead customer acquisition and retention strategies with a focus on lifetime value, collaborating with our Head of Growth and Data & AI team. Multi-Channel Campaigns: Drive impactful campaigns across digital, social, email, partnerships, and influencer marketing to boost engagement and reach. ROI Focus: Set metrics to measure and optimize marketing investments for maximum impact. Brand & Customer Experience Brand Building: Shape a strong, resonant brand identity that stands out in the market. Storytelling: Craft narratives that spotlight Frive’s values and unique offerings. Customer Journey: Enhance the customer journey from first interaction through post-purchase to drive loyalty and satisfaction. Team Leadership High-Performance Team: Foster a culture of creativity, empowerment, and professional growth within the marketing team. Hands-On Mentorship: Set clear objectives, track success metrics, and champion continuous development, while being ready to dive into the details and support team initiatives directly. About You Experience: Proven success in a high-growth, D2C environment, ideally in the food or consumer goods sector. Data & AI-Driven: Passionate about data-driven marketing, with expertise in leveraging AI and automation to drive personalization and ROI. Customer-Centric: Skilled in managing customer experiences, with a clear impact on satisfaction and retention. Hands-On Leadership: Inspirational team leader with a willingness to get involved in day-to-day challenges, building a high-performing team by example. Staff Benefits Private Medical Insurance (Vitality), 25 Days Holiday Public, Food Discounts, Hybrid Working, Enhanced Parental Leave Future Options as we continue to scale Ready to lead Frive into a new era? Apply today and bring your vision, hands-on approach, and passion to a team dedicated to reshaping the food industry with purpose and innovation.