A1 Jobs have a permanent opportunity to work with our client to secure a Marketing and Communications Co-ordinator.
Key Responsibilities
Strategic Marketing and Branding
· Develop and execute comprehensive marketing plans, strategy documents, and social media analytics reports to align with business objectives.
· Ensure branding and messaging consistency across all channels, including vehicle branding, staff uniforms, and shopfront signage.
· Collaborate with the website development team to create, update, and optimise website content for all areas of the business
Content Creation and Management
· Create and manage digital and print marketing materials, including brochures, business cards, event stands, and presentations tailored to specific audiences.
· Write blog posts for company websites, covering topics such as services, industry trends, and sustainability efforts.
· Work closely with a film production company to create compelling promotional content, such as a corporate promotional film highlighting our journey to net zero and other milestones.
Digital and Social Media Marketing
· Manage all social media platforms including scheduling posts, creating content, and analysing performance metrics.
· Manage internal communication channels, like our staff hub social media pages, designing surveys, and sharing company news.
· Oversee digital campaigns, including email marketing for events, conferences, and follow-ups from inquiries.
· Advertise job openings on company websites and social media, ensuring strong outreach to potential candidates.
Event Management and Coordination
· Organise company participation in events such as trade shows, exhibitions, and industry conferences, ensuring optimal brand exposure.
· Plan and execute employee and charity events to foster internal engagement and community goodwill.
· Liaise with organisations like the TSA, charities, and chambers of commerce to create collaborative opportunities.
Sustainability and ESG Communication
· Communicate the company’s journey toward achieving net zero and Environmental, Social, and Governance (ESG) initiatives.
· Coordinate branding and messaging for business involvement with the UN Global Compact, ensuring alignment with sustainability goals.
Customer and Community Engagement
· Work closely with the Account Manager to develop strategies to retain and expand our customer base, including loyalty programs and feedback collection.
· Design and deliver tailored service presentations to specific customer groups.
· Respond to website inquiries promptly and professionally.
Research and Recognition
· Conduct market research to identify trends, customer preferences, and competitive analysis.
· Research and apply for industry awards to recognise company and staff achievements.
Collaboration and Policy Development
· Partner with senior leadership to align marketing campaigns with overarching business goals.
· Assist in policy development, including crafting and refining internal documents.
Qualifications and Skills
· Exceptional organisational and multitasking abilities to manage diverse projects and deadlines.
· Strong communication skills, including copywriting, email communication, and content creation.
· Proficiency in digital marketing tools and platforms, including social media management (business suite) and SEO.
· Creative flair with an eye for design, ensuring all branding materials meet high-quality standards. Comfortable using CANVA or something similar, to create content.
· Commitment to sustainability and experience in communicating corporate ESG goals