Job Responsibilities
* Design and execute marketing campaigns based on data-driven insights to increase customer acquisition, retention, and overall ROI.
* Continuously evaluate campaign effectiveness, adjusting strategies as necessary to achieve desired outcomes.
* Data Collection and Analysis: Gather and analyze data from various marketing channels, including digital advertising.
* This will involve the use of SQL/Python to access and lead the MMM process.
* Play the lead role in moving our MMM from agency to in-house, including model selection, model build/training, and responsibility for actioning the model outputs with the marketing team.
* Experimentation and testing: Work with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings.
* Present findings and recommendations to senior leadership, effectively communicating complex data in a clear and concise manner.
Required Skills and Qualifications
* 5+ years of experience in marketing science or a similar role.
* 5+ years of experience in SQL and Python.
* Experience leading a team of marketing analysts/marketing scientists.
* Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe Analytics, and marketing automation platforms.
* Expertise in advanced analytics techniques, including regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting, and end-to-end MMM ownership experience.
* Excellent leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
* Strong communication and interpersonal skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
Client Description
Our Client is a global technology platform that specializes in overcoming the world’s most important financial challenges. Their products and services are driven by artificial intelligence, and their accounting software is one of their most recognizable creations. Considered one of the top companies to work for, they are proud of their company culture and entrepreneurial spirit.
Aquent is dedicated to improving inclusivity and is proudly an equal opportunities employer. We encourage applications from under-represented groups and are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process to those with a medical condition, disability, or neurodivergence.
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