Purposeful planning. Cutting-edge strategies. A brighter future for all.
Quantitative Market Insight Manager
£38,000 - £44,000 per annum + benefits
Reports to: Product & Marketing Insight Lead
Directorate: Marketing, Fundraising & Engagement
Contract: 12 month fixed-term contract
Hours: Full time 35 hours per week
Location: Stratford, London. Office-based with high flexibility (1-2 days per week in the office)
Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.
Closing date: 01 October 2024 23:55
This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. If you require more time to apply as part of a reasonable adjustment, please contact as soon as possible.
Recruitment process: One competency-based interview
Interview date: From the week commencing 07 October 2024
How do I apply? We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to fully complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.
At Cancer Research UK, we exist to beat cancer.
We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone who wants to develop their skills, someone like you.
The Consumer Insight & Experience team collaborate across the Marketing, Fundraising & Events directorate to ensure our portfolio strategy and management, communications, new opportunities, and 30+ products (e.g. Race 4 Life, Weekly Lottery, Legacy Giving, Regular Giving etc) are audience-focussed while giving our audience a voice. Therefore, this team are essential to how we engage with the public in deep and meaningful ways, ultimately helping Cancer Research UK to become the number one brand in the charity sector and the number one charity for supporter experience.
As a Quantitative Market Insight Manager, you will collaborate with the Senior Manager to deliver a programme of consumer market research work that aims to meet our ambition to be more audience-centric as part of our Engage Strategy. This will involve leading the implementation of our audience framework and delivering a range of quantitative market data and insight projects. You will partner across the directorate to provide expert advice that ensures we are driving a data-led, audience-centric approach to our Marketing and Fundraising activity. For example, you will create and manage segmentation projects; communicate segmentation insights and ensure findings are fully embedded; and commission and manage additional consumer market insight via agencies.
Furthermore, you will have the opportunity to work on our organisational-wide strategy and brand collaborating with supporters and philanthropists to understand what they want to see and hear in Cancer Research UK's external messaging. If you are a consumer-focused Research/ Insight professional with a background in handling large data sets using quantitative market research techniques, we would love for you to join our mission.
What will I be doing?
* Collaborating with the Senior Manager to lead the implementation and communication of Cancer Research UK's Audience Framework.
* Supporting the Senior Manager to deliver a programme of market insight & experience projects with a particular focus on segmentation and audience-centric projects.
* Carrying out quantitative audience market data analysis using SPSS and Excel.
* Using audience market data to advise colleagues across the Marketing, Fundraising & Events directorate on how best to approach our target audience.
* Carrying out end-to-end market research projects which will include leading primary research projects and carrying out secondary data analysis.
* Commissioning and managing market research agencies and consultants (including managing timelines, budgets, processes, data quality checks, and ensuring value for money).
* Developing strong, collaborative relationships with internal stakeholders helping them understand their insight requirements and ambitions.
What are you looking for?
* Consumer-focused Research/ Insight professional with a background in quantitative market research techniques.
* Strong quantitative analysis skills with experience handling large, complex market research data sets using SPSS (Statistical Package for the Social Sciences) or similar and advanced Excel.
* Worked closely with Marketing teams to improve audience understanding and targeting.
* Excellent stakeholder management and collaboration skills with an ability to communicate clearly and bring internal perspectives and external trends into your work.
* Worked with audience segmentations or brand tracking is advantageous.
* Proven background in project and agency management (including managing timelines, budgets, and processes) would be an advantage.
* Ability to prioritise and manage own workload and meet deadlines while maintaining strong attention to detail and effectively managing expectations.
Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination
Credible: Act with rigour and professionalism
Human: Act to have a positive impact on people
Together: Act inclusively and collaboratively
We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
You can explore our benefits by visiting our careers web page.
Additional information
Internally this role is known as a Consumer Insight & Experience Manager. If you want to know more about this role, here is a full job description. Please note this is a generalist profile used for internal & external purposes meaning we don't expect candidates to meet all the criteria included (we will be shortlisting based on the criteria advertised).
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