BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
BAT’s Global Travel Retail business has an exciting opportunity for a Shopper Marketing Executive based in London, Chiswick.
Join our dynamic Global Travel Retail team, a truly global team dispersed across 13 locations globally responsible for delivering a multi-category portfolio within our travel retail channels.
REPORTS TO: Shopper Marketing Manager
GEOGRAPHIC SCOPE: AME
FUNCTION: Marketing
LOCATION: London, Chiswick
ROLE POSITIONING AND OBJECTIVES
The Shopper Marketing Executive is required to support the management, development and execution of all trade programs (Promotions, Staff advocacy etc) across their regional global travel retail location scope (AME) with the ambition of being the Accelerator to a Smokeless World. Working in close collaboration with the trade team, focusing on in-store execution excellence and Brand Ambassador management.
WHAT YOU WILL BE ACCOUNTABLE FOR
1. Well verse in implementing in-store execution excellence (e.g. comms, promotions, planogramming, etc)
2. Day to day management and deployment – ensuring right coverage at the right time in the right locations
3. Partner with the global BA agencies team to ensure delivery of SLA, targets and 121 scope in time on full.
4. Developing and deployment of the field cycle instructions and relevant trainings
5. Support the development of multi-category trade promo calendar – driving successful implementation in store and regular review of mechanics
6. Implementing planogram & merchandising guidelines for GTR locations
7. Generate shopper insights to support in deployment of trade programs
8. Work closely alongside Marketing Deployment Function on Permanent POSM development and deployment
9. Point of reference for the brand team, trade team and cycle activation executives for development & deployment of all direct engagement activities, including temp promoter activities.
10. Budget management and target management
Management, Leadership & Relationships
1. Effective business engagement with Brand Deployment, Category, Trade, Finance & Senior Leadership
2. Leadership of local and remotely based teams as well as agencies and GFF staff.
3. Drive understanding, two-way communication, and purchase of travel retail activities & strategies with relevant internal business personnel.
4. Collaborate closely with GTR cross functional team members to optimize business performance.
5. Ensure GTR governance and policies obligations are met.
6. Build a solid and sustainable succession pool
Knowledge, Skills & Experience:
1. Qualification in Marketing
2. Experience in Trade Marketing or related field are beneficial
3. Project management skills are desired
4. Strong communication skills
5. Ability to multitask and learn on the job in a fast-paced environment
6. Financial knowledge is beneficial
7. Ability to influence stakeholders, both locally and remotely located, across geographies and time zones
8. Written and spoken fluency in English (proficiency in another language is desirable not essential)
9. Willingness to travel as and when needed by the business
What we offer you?
1. We offer a market leading annual performance bonus (subject to eligibility)
2. Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
3. Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
4. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
5. We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
1. We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
2. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
3. We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
4. Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
5. We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
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