The Digital Marketing Platforms Manager will be responsible to define and drive the Digital Product vision, strategy & roadmap, in line with customer expectation and business marketing strategy.
Provide overall ownership and understanding of our business needs and external market capabilities, to develop and implement Canon’s digital marketing platform initiatives.
Act as the Product Manager/Product Owner for all B2B Marketing Platforms (in accordance with SAFE methodology) – the current platforms are B2B Website, C2C, Partner Portal, Marketing Automation and gating solution.
The focus will be maximising the value delivered through our digital products mentioned above, covering their B2B customer audience.
Development planning
1. Contribute to the overall B2B Digital programme
2. Capture business requirements for the Digital Platforms you are responsible for and support the translation of these into technical requirements
3. Work with business stakeholders to agree prioritisation of requirements and implementation schedules
4. Work with Business Units, IT & Canon National Sales Oorganisations (NSO) to develop future B2B strategy
5. Day to day decision making & influencing for small developments
6. Own the product backlog for your Digital Platforms and ensure it is forward looking
7. Define User Stories and clear acceptance criteria
8. Manage and prioritise defects
9. Work with Functional Application Management to resolve production issues
10. Input into other M
11. Marketing Support initiatives for the digital roadmap
Delivery
12. Manage all content processes for maintaining and developing the website
13. Work with publishing team to prioritise and schedule content updates
14. Manage all product/platform defects and enhancements including roadmap delivery
15. Represent the business in day-to-day development decisions
16. Coordinate testing and accept UAT deployments
17. Communicate releases outlining new business value to business stakeholders
Adoption
18. Drive business adoption of Digital Platform capabilities
19. Co-ordinate training with national stakeholders and L&D team
20. Use reporting data and analytics to drive business adoption and technical development
21. Undertake business development activities with Local Markets to drive further platform usage, ensuring that benefits are realised
22. Work with analytics team to analyse and visually report usage trends
23. Provide the link between Local Markets and Central team to drive Market adoption, including management of Local champion communities
24. Share best practice across Markets to maximise benefits
What we give
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
Here are some of the benefits we offer at Canon to support our employee’s wellbeing:
25. Annual Bonus and annual pay review
26. Hybrid working - 3 days in the office and 2 days from home.
27. Flexible core hours – starting anytime between 07:30am and 10am and finishing any time after 16:00, providing the standard 7.5 hours have been worked.
28. Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
29. Generous Pension Scheme
30. Private Healthcare and wider medical plan
31. Up to 38% Discount on Canon products
32. Flexible benefits policy
33. Free parking on site
34. Excellent Subsidized restaurant
35. Highly Subsidised Costa Coffee on site
36. Multi-Faith room
37. Discounted rates at Nuffield Health Gym
38. Partnership with Mental Health First Aid UK with a network of mental health champions
39. Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus
40. Learning & Development Opportunities
You will be part of an energetic and innovative environment with more than 50 different nationalities at our state-of-the-art EMEA HQ at Stockley Park, Uxbridge.
What we ask
41. Extensive international IT project management experience (SAFe / Agile methodologies)
42. Experience working with Marketing platforms
43. Working with IT delivery teams as Product Owner/Product Manager
44. Understanding of Jira and typical Agile delivery methods (e.g. SAFe or Scrum, user stories, etc)
45. 3-5 years’ experience as a Digital Product Owner/Product Manager
46. 3+ years’ experience working on Website ownership, Marketing Automation or Partner Portal
47. Proven track record with UX/ CX
48. Experience and understanding of working within an Agile/Scrum (SAFe) environment
49. Analytical skills, able to measure impact and identify trends
50. Demonstrable experience of working with Developers, Designers and Testing teams on the roll-out and implementation of digital / IT solutions
51. Excellent communication and presentation skills with a proactive approach
52. Passionate about customer experience and digital
53. The ability to set clear objectives and develop plans to meet them
You will need
54. Applies high standards of accuracy
55. Communicates effectively
56. Focuses on the customer
57. Plans and organises effectively
58. Responds flexibly
59. Is results driven