Product Marketing Manager
Do you want to help shape software that affects thousands of lives?
Who are we?
We are ranked as the UK’s #1 construction specific software player and our mission is simple; to provide market leading end-to-end software solutions to the construction and construction-like industries across the entire build life cycle.
If you are looking to build an exceptional career with an award-winning company you’ve come to the right place. Our teams are based in the UK, Europe, and India, working on products that are used on a global scale. We have a clear and defined road map to deliver over the next 3 years, which is centred around a large-scale digital transformation as well as continuing our growth and expansion.
We embrace diversity and equality and want our employees to be comfortable bringing their whole selves to work. We are committed to building a team with a variety of backgrounds, skills, and views. Creating a culture of Equality isn’t just the right thing to do, it improves every aspect of our business.
Purpose
We are seeking a collaborative and commercially focused Product Marketing Manager to become a champion for a range of products within our Construction portfolio. You will build strong partnerships across the business to translate the value of our offerings into compelling narratives, messaging, and content for a wide range of internal and external audiences.
Reporting to the Construction Business Unit marketing leader, you will be the key enabler between marketing, product, and sales for your Business Unit. You will leverage your strategic thinking and cross-functional skills to bring creative ideas to life while staying laser-focused on driving business and revenue goals. This role requires collaboration, organisation, and top-notch execution to lead impactful internal and external programmes that will support our ambitious growth plans and exciting product roadmaps.
Key Responsibilities
1. Build a strong working relationship with your Construction marketing pod, Corporate marketing, Business Unit leader, and Sales and Product managers for your portfolio.
2. Develop and maintain a deep understanding of the industry, our Ideal Customer Profiles (ICPs), buyer and user personas, competitor landscape, and market sizing (TAM/SAM/SOM) for a select portfolio of Causeway products within the Business Unit.
3. Collaborate with product, sales, and the wider marketing team to support the creation of commercially focused go-to-market plans and programmes – particularly for product launches and key sales plays that generate awareness, demand, and customer engagement.
4. Partner closely with the product team to translate your Business Unit’s value proposition and differentiators into compelling messaging, sales collateral, and content.
5. Support the sales enablement team by creating educational materials that foster internal product and audience comprehension, including for ICP and persona battlecards.
6. Ensure all collateral, messaging, and content are on-brand, on-message, up to date, in accordance with our content governance programme.
7. Develop internal cadences and communications with key stakeholders to gather field feedback, measure programme effectiveness and communicate progress and output.
8. Lead on key refinements and improvement initiatives within the Business Unit – from A/B testing to post-mortem analysis, competitive analysis, win/loss analysis, customer interviews, mystery shopping – list not exhaustive.
9. Collaborate with the broader cross Business Unit product marketing team to support product launches and strategic programmes as needed and be that connective tissue throughout the Business Units, into Corporate marketing, to ensure we have a cohesive tone of voice and story that runs throughout all of our product offerings, and hooks into our over-arching vision, innovation and thought-leadership, to keep Causeway as the leader for Built Environment Operations and Con-Tech.
The essentials we need from you:
1. Minimum of 3-5 years' experience in a Product Marketing B2B role, preferably in relevant industry.
2. Bachelor's degree in Marketing, Business, or related field (not essential, but desired).
3. Proven track record of exceptional product positioning, messaging and demonstrable contribution to successful product launches.
4. Understanding of business metrics and their impact on marketing strategies.
5. UNITED | TRUSTED | AGILE | DRIVEN – already living and breathing our core values, to work and act in the Causeway way.
6. Strong communication and interpersonal skills.
7. Experience working cross-functionally with strong collaborative skills to bring cohesion, agility, and precision to the function.
8. Ability to thrive in a fast-paced, dynamic environment and adapt quickly to change.
9. Can-do, positive attitude to add to a great team culture and bring a growth-mindset to keep learning and bringing new ideas to the team.
10. Construction tech experience is desired, but a candidate with a solid tech Product Marketing background with ability to learn quickly and stay curious.
Benefits
As a leader in employee engagement and people management, there are fantastic benefits and rewards at Causeway. We strive, year on year, to achieve recognition as an award-winning workplace that our employees love. We’ve selected just a few of the many benefits available below to show you how we take care of our Causeway stars.
1. 25 days annual leave + public holidays, increasing with length of service.
2. 4% matched pension.
3. Income protection and life assurance.
4. Access to our award-winning benefits platform.
5. We take mental health seriously and have a dedicated EAP available 24/7.
6. £100 allowance towards a fitness club.
7. Dell discounts.
8. Private Medical Insurance.
9. Paid study leave + volunteering days.
10. Salary Sacrifice Electric & Hybrid Car Scheme.
Like all responsible companies, Causeway is aware of the need to recognise the importance of protecting our environment and addressing the climate emergency. Causeway is a carbon neutral company and we offset our calculated carbon footprint. However, we recognise that offsetting is not a permanent solution, so we set environmental objectives to reduce our footprint year-on-year.
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