As the Trade Marketing Manager, you will oversee all trade marketing activities by working with a variety of Accounts to build a 360-marketing strategy to drive sales and create brand awareness. Reporting directly to the Deputy Marketing Manager, you will be the expert in our products across all divisions and develop strategies to promote new and existing lines with our wholesale partners ensuring a ROI is delivered on each project.
Are you someone who can create and execute comprehensive tactical marketing plans for co-op advertising, direct-to-consumer, in-store promotional programs, social media and events?
If so, we want you to join our team as a ‘Skechers Trade Marketing Manager’
You will oversee and manage co-op marketing and assist the Deputy Marketing Manager in monitoring overall budgets. Undertake business reviews with accounts internally to maintain focus and ensure steps are being taken to deliver the plan. Keep abreast of the marketplace identifying buying trends arising from all channels (Retail, Mail Order, E-com and Buying Groups).
This will also include building good working relationships with the Account Sales and Marketing teams. Plan and implement strategy to deliver KPI’s set by the business whilst being commercial and aware of the distribution strategy and its impact. Partner with Graphic Designers to develop marketing materials, including in-store graphics and digital/social assets for accounts.
As well as managing the Trade Marketing Coordinators on a day-to-day basis with responsibility for training on systems and process through continued development on National Accounts and product knowledge.
This role will be based in our Head Office in St Albans, however, will include travel across the UK and Ireland (Full UK Driving Licence required).
What we’re looking for:
* Proven experience of managing others.
* Proven experience of Trade and Digital marketing.
* Knowledge of Photoshop or other equivalent graphics programs.
* Must be detail-oriented with the ability to effectively multi-task, prioritise and adapt to a fast-paced, dynamic business environment to meet deadlines.
* Proven project management experience and flexibility to adapt to change.
* Excellent communication skills with the ability to communicate and influence across a broad spectrum of stakeholders.
* Excel in team environments and in building and developing strong interpersonal relationships, while maintaining an individual determination to achieve targets.
* Computer literate with knowledge of all MS programs.
* Self-starter with high level of initiative and a strong sense of ownership and urgency.
* Strong organisational and time management skills.
* Highly collaborative and able to operate at all levels, internally and externally.
Skechers offers:
* Competitive salary and benefits package
* Opportunities for career growth and development
* A fun and dynamic work environment
* Product discount
* Free onsite parking
This is a great opportunity to join us and make a positive impact. If you feel you can be a true brand ambassador for Skechers, apply now.
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