Audience Producer/Writer Location: i Headquarters – London Position: Freelance Job Introduction The i Paper is seeking an Audience Writer to join our newsroom as we expand our efforts to engage new readers on third-party platforms. This newly created role blends writing with visually-led content curation, requiring a talent for crafting original material and repurposing existing journalism to align with platform preferences. You will pitch daily story ideas based on trends and historical performance data and create content across a wide range of topics, from news and politics to entertainment and lifestyle. This is a data-driven role requiring analytical skills to assess why stories perform well—or don’t—and to apply these insights to future projects. Working closely with editorial and audience teams, you will contribute to a busy newsroom, keeping senior staff updated on successes and challenges. This position offers a unique chance to develop expertise in audience engagement while supporting The i Paper’s mission of providing non-partisan reporting and intelligent opinion. Key Responsibilities: Expand The i Paper’s audience on third-party platforms by writing and repackaging content. Apply strong visual skills to illustrate a story with eye-catching, appealing images Pitch daily story ideas informed by trends and audience data. Produce content on a wide range of topics, including politics, culture, and lifestyle. Source and write original features for third-party platforms in line with The i Paper’s values. Craft engaging headlines and copy designed to inform and entertain. Key Skills: Exceptional writing and verbal communication skills, with experience in a fast-paced media environment. Strong eye for visuals and an understanding of how to use images to tell a story Proficient in using audience data to guide content strategies and planning. Experience in building, growing, and maintaining audiences in a newsroom setting. Awareness of emerging platforms and trends in digital media. Strong interpersonal skills and the ability to collaborate effectively in a team. About Us i is Britain's youngest national news publisher – and one of the most trusted. i has a unique mission: publishing non-partisan reporting and intelligent opinion. With a strong digital subscriber audience and a healthy print circulation, i has also grown digital reach to 11m users a month. Its newsroom breaks some of the biggest stories in UK journalism. Growing in influence and profitable, i is shortlisted for News Website of the Year and National Newspaper of the Year in the 2024 Press Awards, and is a recent winner of Daily Newspaper of the Year (London Press Club) and News Website of the Year (Online Media Awards). We pride ourselves on having a dynamic, collegiate work environment that celebrates creativity, innovation and success. Our Commitment We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.