Job Description
Zachary Daniels is partnering with this renowned luxury retailer. With a rich heritage and an unwavering commitment to craftsmanship and exceptional customer experiences, they continue to set the standard for prestige and excellence in their market industry.
The Role
We are seeking a dynamic and strategic CRM Manager to lead our customer engagement and retention initiatives. Based at our head office, this pivotal role will be responsible for driving customer loyalty, optimizing retention strategies, and ensuring meaningful activations across our database. With one direct report (CRM Analyst), you will oversee data-driven insights and campaign execution, ensuring a best-in-class customer experience that aligns with our luxury positioning.
Key Responsibilities- CRM Manager
Customer Engagement & Retention
* Develop and execute a high-impact CRM strategy to increase customer engagement, retention, and lifetime value.
* Implement personalized communication strategies that enhance the customer journey and brand affinity.
* Drive segmentation, targeting, and loyalty strategies to create tailored experiences for high-net-worth clientele.
* Oversee VIP and high-spender programs, ensuring seamless engagement and reactivation initiatives.
CRM Campaigns & Activation