Working closely with the Fundraising Marketing Manager and Communications & Marketing Assistant to deliver all income generation communications and marketing activity across Birmingham Hospice.
You are a proactive & creative individual who takes the initiative, can effectively prioritise and meet tight deadlines. You will play a vital role in the planning, implementing and development of fundraising campaigns, events and appeals. Designing print artwork and writing copy, to managing case studies and photography, as well as creating webpages and online forms.
A confident communicator with excellent people skills, comfortable in approaching key stakeholders for stories and content. A solid background in marketing, copywriting & storytelling, you will be responsible for sourcing and producing engaging and inspiring content that are integral to our campaigns. With experience working with email marketing software and implementing successful email marketing strategies as well as analysing campaign engagement. Knowledge of social media, video editing and graphic design are an advantage.
You will be responsible for creating online pages and forms on our website, as well as monitoring and maintaining the site. A strong skillset in web management and working with WordPress is essential.
Main duties of the job
This post holder will work closely with the Fundraising Marketing Manager to deliver all income generation communications and marketing activity across Birmingham Hospice.
The post holder will play a vital role in planning, implementing and developing fundraising campaigns, events and appeals. From designing print artwork and writing copy, to managing case studies and photography, as well as creating web pages and online forms, this is a varied post for a creative individual.
The post holder is expected to bring imagination, innovation and new ideas to the Income Generation Team to help secure and grow all forms of voluntary income and raise the profile of Birmingham Hospice.
About us
Birmingham Hospice provides expert palliative and end of life care for people and their families living with life-limiting illnesses.
We believe that all people in Birmingham should have access to the best specialist care and support - when, where and how they need it. Our vision is a future where everyone with a life-limiting illness will live and die with dignity and in comfort. Our mission is to enable more people from all communities to access the care of their choice at the end of life.
During a recent CQC inspection our Erdington site was rated outstanding, with independent health care regulators highlighting that colleagues and services are caring, responsive and well-led.
Our outstanding teams are passionate about providing the very best care, and patients and their loved ones are at the heart of everything we do.
Our values of kindness, respect, innovation, togetherness, positivity and openness are at the centre of who we are, what we do and how we behave. We pride ourselves on being an inclusive, welcoming, caring and supportive team.
Job responsibilities
Main Duties and Responsibilities
Planning and Development
1. Manage own workload to deliver on set objectives and KPIs.
2. Build strong working relationships with all income generation and marketing colleagues and teams across the wider charity.
3. Research and develop new marketing trends and opportunities to help maximise income generation opportunities.
4. Ensure all income generation communications and marketing materials meet legal, compliance and regulatory requirements including Charity Commission, Gift Aid, GDPR and hospice policies.
5. Have a good understanding of income generation and hospice care.
6. Be an active participant in all income generation team meetings and working groups.
Content Creation print and digital
1. Design artwork and write copy to support income generation colleagues.
2. Update existing artwork as required and brief external designers when needed.
3. Support income generation colleagues to produce and deliver direct mail appeals.
4. Work with fundraising colleagues to produce engaging supporter materials to help develop income from new and existing supporters.
5. Identify newsworthy fundraising and retail stories and support the delivery of press releases, editorial content and blogs accordingly.
6. Act as a brand guardian, ensuring Birmingham Hospice and its associated brands are recognised on all fundraising and retail printed collateral, merchandise and signage, as well as digitally.
7. Liaise with fundraising and retail colleagues and the Fundraising Marketing Manager to ensure all copy is proof-read, edited, signed off and approved in a timely manner.
8. Build strong relationships with external suppliers to ensure efficient working and value for money at all times.
9. Build strong media and PR relationships with local and national press and engage them in the charity's fundraising and retail activities.
10. Ensure that all marketing materials are produced on time and within budget.
11. Lead on email marketing by producing and distributing high-quality and engaging communications to our database.
Case Study Management
1. Support income generation campaigns by collating and distributing powerful and engaging case studies to be used across print, digital and social media.
2. Develop and maintain a suite of case studies, including patient, staff/volunteer and participant stories, to support income generation colleagues.
3. Ensure that all interactions with people involved in case studies reflect positively on Birmingham Hospice.
Photography and Videography
1. Lead on photography and videography support for income generation colleagues.
2. Develop and maintain a photography and videography suite.
3. Organise and manage photoshoots either internally or with external support (as appropriate).
4. Build strong relationships with external suppliers to ensure efficient working and value for money at all times.
Digital and Social Media
1. Work with the Fundraising Marketing Manager and Communications and Marketing Assistant to ensure that messaging is consistent across online and offline channels.
2. Create content for social media as and when needed as part of campaigns or day-to-day posting.
3. Cover Communications and Marketing Assistants workload during periods of absence (eg scheduling social media, etc).
4. Work flexible hours including evenings and weekends when required.
5. Ability to travel to external meetings.
6. Ability to work across both hospice sites.
7. Assist at fundraising events and activities where appropriate and necessary.
8. Undertake any other duties as may be required by the Fundraising Marketing Manager and/or Income Generation Director.
General Duties
Confidentiality
All employees are required to uphold the confidentiality of all information records in whatever format, encountered in the course of employment and after it.
All employees are bound by the requirements of the General Data Protection Regulations when, in the course of their employment, they deal with information records relating to individuals.
Equality and Diversity
The charity is committed to promoting an environment that values diversity. All staff are responsible for ensuring that they treat individuals equally and fairly and do not discriminate on the grounds of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex and sexual orientation. The charity expects all staff to behave in a way which recognises and respects diversity in line with the appropriate standards.
Health and Safety
* All employees have a responsibility under the terms of the Health and Safety at Work Act 1974 to protect and promote their own health and that of others in the workplace.
* All employees must comply with all charity Health and Safety Procedures.
Infection Control
The prevention and control of infection is the responsibility of everyone who is employed by the charity. Employees must be aware of infection control policies, procedures and the importance of protecting themselves and their clients in maintaining a clean and healthy environment.
Information Governance
All employees are responsible for ensuring they undertake any training relating to information governance, read the charity's policies, procedures and guidance documents relating to information governance, and understanding how this affects them in their role.
Professional Development
* All employees must participate in an annual appraisal and develop a personal development plan with their Line Manager.
* All employees are responsible for maintaining their statutory and mandatory training.
Safeguarding Children, Young People and Vulnerable Adults
* The charity is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All employees and volunteers are therefore expected to behave in such a way that supports this commitment.
The job description is not exhaustive and may be amended following appropriate consultation in the light of business needs.
Person Specification
Qualifications
* Educated to A level or equivalent or can demonstrate a thorough underpinning knowledge and theory relevant to the role.
* Evidence of CPD.
* Educated to degree level or equivalent in marketing, PR, communications or English.
* Chartered Institute of Marketing qualification.
* Institute of Fundraising qualification.
Personal Skills and Attributes
* Advanced IT skills in particular in the use of Microsoft Word, Excel and PowerPoint.
* Self-starter with proven ability to use initiative.
* Creative thinking skills with the ability to spot opportunities for innovation and growth.
* Accuracy in writing and proof reading.
* Excellent interpersonal skills.
* Listens to and shares information, opinions and ideas.
* Ability to prioritise a busy workload.
* Communicates in a range of effective approaches tailored to the audience needs.
* Understands stakeholder needs and responds appropriately.
* Passionate about providing a good user experience and creating engaging content to convert readers to charity advocates.
* Willingness to participate in training and updates.
* Flexibility around work location and hours.
Experience
* Experience of working in a fundraising and/or marketing environment.
* Experience of using graphic design software such as Adobe suite/Canva.
* Experience of briefing and managing external design, photography and PR agencies.
* Experience of copywriting for varied audiences.
* Experience of using WordPress.
* Experience of using email marketing platforms such as Mail Chimp, Campaign Monitor etc.
* Knowledge of the NHS/voluntary sector.
* Good knowledge of GDPR.
* Experience of organising and managing photoshoots and filming sessions.
* Experience of managing digital channels including websites and a variety of social media platforms.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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