Senior Product Marketing Manager – Blockchain Innovations We are seeking an experienced Senior Product Marketing Manager to lead the strategy and execution of product marketing initiatives for innovative blockchain-based products, including next-generation crypto solutions. This role focuses on defining success metrics, designing impactful campaigns, and creating customer-focused strategies to enhance product adoption and revenue growth. You will collaborate with cross-functional teams, including product, marketing, and strategy, to ensure success. Strong strategic thinking, excellent communication, and familiarity with blockchain and crypto industries are essential. Key Responsibilities Strategy : Deeply understand and help shape business strategy to align with key objectives. Product Positioning : Craft compelling, customer-centric product messaging to drive adoption. Go-to-Market : Lead go-to-market strategies to boost visibility and engagement. Market Research : Perform competitor analysis and gather customer insights to inform marketing. Content Creation : Collaborate on impactful marketing assets for diverse customer segments. Cross-Functional Collaboration : Coordinate with product, marketing, and sales teams to deliver cohesive campaigns and launches. Customer Engagement : Design initiatives to enhance customer education and usage. Metrics and Optimisation : Monitor performance and adapt strategies to achieve KPIs. Qualifications 5 years of experience in the crypto, fintech, or banking sectors, with demonstrated interest in blockchain technology. Proven expertise in marketing and product management with KPI ownership. Exceptional communication skills and the ability to simplify complex concepts. Strong business acumen and metrics-driven decision-making. Experience conducting user research and gathering customer insights. Fluent English (written and spoken). MBA preferred but not required.