Marketing Programme Lead: Sales Funnel
Job Overview
We are seeking an experienced and commercially focused Marketing Director to drive our marketing strategies and enhance customer engagement. This role requires a visionary leader who can align marketing initiatives with business objectives, leverage customer insights, and foster collaboration across teams to optimize our marketing efforts. The Marketing Director will play a crucial role in shaping our go-to-market strategies which improve conversion rates, awareness, NPS and upper funnel demand volumes, while ensuring customer satisfaction.
Key Responsibilities:
1. Develop and Communicate Value Propositions:
* Craft compelling and customer-centric value propositions that resonate with our target audience and align with the company's strategic goals.
* Translate customer needs into features and benefits that drive engagement and conversion.
1. Market Research and Insights:
* Lead comprehensive research initiatives to gather insights into customer needs, market trends, and competitive landscapes.
* Analyze data to identify market gaps and opportunities for growth, ensuring our marketing strategies are informed and relevant.
2. Marketing Program Design and Execution:
* Design, implement, and manage integrated marketing programs with full ownership, ensuring alignment with sales, operational, and functional teams.
* Collaborate closely with cross-functional teams to create cohesive marketing campaigns that drive results.
3. Stakeholder Engagement and Relationship Management:
* Establish and nurture trustworthy relationships with key stakeholders, particularly within the sales team.
* Keep stakeholders informed of ongoing marketing activities, industry best practices, and insights relevant to their customer segments.
4. Continuous Improvement and Optimization:
* Regularly assess and refine marketing strategies and plans based on performance metrics and industry best practices.
* Implement A/B testing and data-driven approaches to optimize campaigns and enhance overall effectiveness.
5. Team Leadership:
* Lead and mentor a high-performing marketing team focused on enterprise clients, existing customers, database marketing, and broker relationships.
* Foster a collaborative and innovative team culture that encourages creative thinking and continuous learning.
Qualifications:
* 10+ years’ experience in a senior marketing role, preferably with a focus on B2B sales funnels and customer engagement.
* Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
* Excellent communication and interpersonal skills, with a track record of building strong relationships with stakeholders.
* Experience leading and developing high-performing teams in a fast-paced environment.
* Based in an EU timezone (or the US, our largest market) to facilitate team collaboration and agency management.
If you are a strategic thinker with a passion for driving marketing excellence and delivering exceptional customer experiences, we invite you to apply for this exciting opportunity as our Marketing Director - Sales Funnel.
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