PPC Specialist
Salary £35-45k + bonus
Preston – 1 day a week in office
Are you a seasoned PPC expert ready to take on a dynamic role within a multi-business environment? Forward Role are supporting our client operating within the Engineering sector to recruit a Group PPC Specialist to lead, innovate, and optimise PPC strategies
online visibility, targeted traffic, and conversions through data-driven paid search initiatives.
Off-boarding the accounts from agency and bringing in-house, you will be ‘hands on' across several Google & Meta Ads accounts with a range of budgets, some operating within eCommerce and some Lead Gen capacities. Working as part of a small, close-knit and friendly marketing team, you will be reporting directly into the Group Marketing Director to build the overarching Paid strategy!
Your day to day:
As the Group PPC Specialist, you will:
1. Develop PPC Strategies tailored to the unique needs of each company, aligned with overarching business objectives.
2. Manage Campaigns on platforms like Google Ads, Bing Ads, and social media networks (e.g., Facebook, LinkedIn).
3. Optimise Budgets to ensure cost-efficiency and strong ROI across multiple divisions.
4. Conduct Keyword Research to identify growth opportunities and refine targeting...