Senior Digital Analyst - Permanent
We are looking for a Senior Digital Analyst to join a reputable and people-focused organisation. A company that can propel your career forward, and also provide you with a brilliant package so you enjoy your life inside and outside of work. Are you looking to play a key part in an exciting team?
What is in it for you:
* Salary of up to £55,000
* Private Medical Insurance and virtual GP Service 365 days a year.
* Performance related annual bonus.
* Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
* Ongoing learning opportunities and training, to help you achieve the job and career you want.
The role:
* Data analysis and interpretation: Analyse website traffic, customer behaviour, and conversion rates to derive actionable insights. Interpret data to inform decision-making and optimise digital journeys.
* Create and deliver regular reports and dashboards to stakeholders, highlighting key metrics and trends.
* Use data visualisation tools to present complex data in an understandable and accessible manner.
* Identify opportunities for improving website performance, user experience, and conversion rates.
* Conduct A/B testing and multivariate testing to evaluate the effectiveness of changes and enhancements.
To be considered for this role, candidates should have:
* Digital Analytics experience, focused on customer journeys and website behaviour, working with an enterprise platform such as Adobe Analytics/Google Analytics.
* A relentless customer focus, ensuring our Digital Analytics supports the development of exceptional digital customer experiences.
* Ability to prioritise and work in a fast-paced organisation.
* Experience working and debugging with a Tag Management solution.
This is a hybrid role based in the Edinburgh office (2 days a week).
If you have the skills and desire for this, then please send your CV to claire.webber@brightpurple.co.uk.
Bright Purple is an equal opportunities employer: we are proud to work with clients who share our values of diversity and inclusion in our industry.
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