Marketing Manager
We are recruiting for a Marketing Manager in the Solihull area for an exciting new automotive brand that launched in the UK in November 2023. They are offering a unique opportunity to be part of a team that will shape and decide the destiny of a up and coming brand.
The automotive landscape is changing, from vehicle technology to the ways in which they are sold and purchased, there has never been a more exciting time to be part of this exciting journey.
Working across all aspects of marketing to include but not limited to, brand, creative, media, and social (Inc. dealer & aftersales), ensuring to deliver strong and relevant marketing to targeted audience groups, on time and on budget.
As a Marketing Manager you will need to have/be:
~4 years' experience within marketing department or marketing agency, preferably with motor industry experience
~ Degree educated preferably with a business or marketing background.
~ Experience in social media, its role in the marketing mix, and how to use it to best effect.
~ Ability to analyse data, formulate messaging and communicate information effectively.
~ Creative thinker and passionate about marketing.
~ Good knowledge and examples of success demonstrated in national & local Marketing.
~ Strong creative judgement.
Working Hours: Monday-Friday, 37.Permanent
Role of a Marketing Manager:
Help develop, deliver and communicate a brand platform that meets the product and company objectives.
Help develop and deliver both the B2B and B2C customer journey in terms of seamless communication online and off-line.
Responsible for planning, tracking and analysing spend against set departmental budget, with Senior Business Partner
Deliver departmental KPIs in line with company objectives and product performance, with focus on driving enough leads to generate sales.
Ownership of the channel execution including ongoing calendar of national and regional marketing activities, supporting the delivery of a cohesive, cross channel marketing strategy.
To brief and manage agencies to ensure content meets the expectations of the brand platform.
Assist the production of artwork, images, videos, text that is required for all areas of the business.
Responsible for sourcing and delivery of all paid media activity across traditional and digital channels.
Organising the brands inclusion in relevant Events, from identifying the opportunity through to event management and post event reviews.
To manage partnerships with individuals and organisations to maximise brand exposure.
Support with the maintenance of a brand websites.
Oversee the creation of required social media content and creative.
Working with the sales department to ensure retailers have the correct brand and marketing materials that is consistent with brand platform and national campaigns.
Support retail network with execution of local marketing activities in line with local objectives and national marketing campaigns.
Where necessary to coach and train staff/dealers on all elements of marketing.
Ensure consistency in brand messaging that is communicated externally.
Put in place measurements and reports to easily identify marketing effectiveness.
Benefits of working as a Marketing Manager:
~25 days holiday + Bank Holidays
~ Secure and free parking
~ Subsidised canteen
~ Healthcare and Cash Plan
~ Generous Pension (8% employer contribution)
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