Senior Marketing Position at Paxton & Whitfield
Paxton & Whitfield, the UK's leading Cheesemonger, is seeking a seasoned marketing expert to lead our online presence and drive sales through our Shopify Plus eCommerce platform.
This is an excellent opportunity for a talented marketing professional to join our dynamic team and contribute to the company's growth across all sales channels.
Key Responsibilities:
1. Acquisition Marketing:
* Optimise paid search campaigns using Google Adwords.
* Work with affiliate partners to drive new customer growth.
* A/B test social selling campaigns.
* Grow email marketing lists.
* Liaise with strategic partners to establish co-branded acquisition campaigns.
2. Retention Marketing:
* Use email and mailing databases to drive repeat purchases.
* Launch and grow our loyalty program.
* Monitor customer experience using NPS score and customer reviews.
3. Brand Marketing:
* Oversee brand guidelines and ensure consistency across the organisation.
* Develop consumer touchpoints that represent the Paxton & Whitfield brand.
* Manage social media posts, PR plans, and content production.
4. E-commerce:
* Manage our Shopify Plus platform and its optimisation.
* Work with our web agency to increase Average Order Value and Conversion Rate.
* Use Google and Shopify Analytics to report results and insights.
5. Planning & Strategy:
* Oversee the marketing budget and track marketing spend.
* Define and communicate the marketing calendar.
* Collaborate with the buying team to forecast sales and set the overall marketing strategy.
Requirements:
* Passionate about artisan cheese.
* Demonstrable experience managing a Shopify website in a SME retail business.
* Good working knowledge of Excel, Word, PowerPoint, GA4, and Klaviyo.
* Working knowledge of Search Engine Optimization (SEO) and ability to write compelling copy.
* Ability to work with third-party agencies and troubleshoot website issues.