Brand Manager
Join a leading global company with a rich heritage and a strong commitment to quality, innovation, and sustainability. Operating across international markets, this company continues to grow while maintaining its passion
We are looking for a Brand Manager to oversee a portfolio of well-established brands.
Main Tasks and Responsibilities
Brand Management
* Manage a branded portfolio across key local brands.
* Oversee the development of licensing opportunities, working with external partners to expand brand presence into new markets.
* Support the Marketing Manager in shaping brand strategy for the UK market.
* Identify market risks and opportunities to develop growth plans aligned with business targets.
* Assist in building annual brand plans for internal teams and key retail customers.
* Develop and execute strong activation plans in line with brand objectives.
* Work closely with the shopper marketing team to implement branded activations.
Packaging
* Manage the artwork development process for the brand portfolio.
* Lead packaging recyclability initiatives in collaboration with factory and packaging teams.
Business Analysis
* Conduct regular analysis and reporting on brand performance, including sales data and consumer insights.
* Track competitor activity and provide actionable recommendations.
Finance
* Support the Marketing Manager in managing brand budget reconciliation.
* Create and process purchase orders.
* Collaborate with the FP&A team to oversee product P&L management.
Media
* Assist in defining and executing the media strategy for the brands.
* Work with creative and media agencies to develop impactful brand communications.
* Oversee ATL and BTL activation across multiple media channels.
Essential Skills/Experience/Knowledge
* Minimum 3 years of experience in brand marketing within FMCG (experience in the food industry is a plus).
* Strong analytical skills with experience using data tools such as Nielsen, IRI, or Kantar.
* Excellent project management and organizational skills, with the ability to prioritize tasks in a fast-paced environment.
* Strong written and verbal communication skills with the ability to engage and influence stakeholders.
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