Role Overview
As a Marketing Executive, you will play a key role increasing brand awarness across the groups brands. You will manage social and email campaigns and generate leads for the sales team to convert.
* Create engaging campaigns and identify opportunities for lead generation
* Plan, produce and optimise social media, paid media, and email campaigns to drive engagement and generate leads.
* Implement marketing automation for personalised email sequences and track performance to improve results
* Produce news articles, customer case studies, social posts, offers and more.
* Optimise website content to generate leads and ensure the site is maintained with up-to-date information and features
* Support in the production of marketing collateral such as brochures and leaflets.
* Coordinate events and exhibitions, ensuring alignment with marketing objectives and brand guidelines.
Requirements:
* Qualification in Marketing, Business, or related field
* Minimum 3 years’ experience in a similar marketing role
* Strong knowledge of social media, email marketing, CRM tools, SEO, PPC, and marketing automation
* Excellent communication, project management, and organisational skills