The following content displays a map of the jobs location - Shire Park, Kestral Way, Welwyn Garden City
Closing Date: 26/03/2025
Job Category: Marketing
Business Unit: GB Head Office
What’s in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
* Annual bonus scheme of up to 20% of base salary
* Holiday starting at 25 days plus a personal day (plus Bank holidays)
* Private medical insurance
* 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
* Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About the role
As the Media and Effectiveness Manager for Home at Tesco, you will lead the strategic planning, execution, and evaluation of media campaigns across all channels. Your role will focus on optimising media investment, leveraging data and insights to refine audience targeting, and driving effectiveness through robust measurement and reporting.
You’ll work closely with internal teams and external agency partners to ensure campaigns are aligned with business objectives, reach the right customers, and deliver measurable outcomes. This role is pivotal in ensuring the Home Brands’ media strategy drives customer engagement and achieves commercial goals.
You will be responsible for
1. Developing and leading media strategies for Home, ensuring alignment with overarching business objectives and customer insights.
2. Working with internal and external teams to define and refine audiences using internal and external data sources, ensuring campaigns effectively target and engage key customer groups.
3. Collaborating with Media partners to allocate and optimize paid media budgets across channels (digital, social, TV, print, etc.), balancing reach, frequency, and ROI.
4. Overseeing the development of media plans, ensuring they align with brand campaigns and deliver on KPIs.
5. Working closely with the Customer Insights team to leverage data, track audience behaviours, and identify new opportunities for engagement.
6. Measuring campaign effectiveness, developing robust post-campaign reports and sharing actionable insights with key stakeholders.
7. Partnering with agencies and media partners to ensure high-quality delivery of media campaigns, including creative execution, targeting, and reporting.
8. Working with media partners on test and learn frameworks to continuously improve campaign performance.
9. Providing recommendations on media innovation, staying ahead of industry trends to explore new platforms and tools.
10. Building strong relationships with cross-functional teams, including Marketing, Product, and Finance, to ensure media plans are integrated and commercially viable.
11. Managing and reporting on budgets, ensuring all media investments are optimised for efficiency and effectiveness.
You will need
Operational skills relevant for this job:
* Strong understanding of media planning and buying.
* Expertise in audience segmentation and targeting, leveraging tools like CRM data, social listening, or third-party datasets.
* Advanced proficiency in campaign measurement and effectiveness.
* Ability to analyse and interpret data to inform decisions and improve campaign outcomes.
* Strong communication skills, with experience presenting insights and recommendations to stakeholders.
Experience relevant for this job:
* Management of media campaigns for a large consumer brand, ideally in retail or FMCG.
* Experience working with media agencies to plan, execute, and measure campaigns.
* Hands-on experience with campaign analytics and reporting tools.
* Familiarity with testing methodologies and optimization strategies.
* Budget management experience with a focus on maximising effectiveness.
About us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
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