Description With the Women's Rugby World Cup taking place here in England this year, it's an incredibly exciting time to join the RFU and working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for a Marketing Manager (Community Rugby) to join our Marketing team on a permanent basis. Job Title : Community Rugby Marketing Manager Department : Marketing Reports to : Senior Campaigns Manager Direct report : N/A Salary Banding : c. £40,000 per annum Job Level : Implement Location : HQ - This role is contractually based at Allianz Stadium, offering some flexibility to work from home Employment Type : Permanent Working Hours : This is a full-time role, covering 35hrs per week Application Information: Please submit an anonymised CV (i.e. please exclude personal details). The closing date for applications Tuesday 11th March at 9pm. The RFU reserves the right to close this vacancy early if we receive sufficient applications. Applications may be considered whilst this vacancy is advertised. The Role: We are looking for a Community Rugby Marketing Manager to develop and execute marketing campaigns which support the Rugby Development team at the RFU. This will include campaigns that deliver against key business objectives across; increasing participation, improving retention of current players and increasing the number of people volunteering, coaching and refereeing within community rugby clubs. Working with a number of stakeholder teams including marketing, communications, venue, and commercial partnerships, they will be someone who is an excellent communicator, has exceptional attention to detail, that thrives in a dynamic, fast-paced environment. What will you be doing? Some key responsibilities include: Ownership of marketing campaign plans to deliver against objectives set by the Rugby Development team at the RFU. This includes full-contact XV-a-side rugby, T1 Rugby, Volunteering, Refereeing, Coaching and other programs and initiatives which look to recruit and retain people in the game. Development and delivery of TTL marketing campaigns, from research and insights to delivery and evaluation. As project lead, you will manage key relationships with the Content, Brand, Communications and Commercial teams to deliver campaigns to brief. Work in close partnership with the CRM and comms teams to develop strategies and initiatives that drive greater retention and participation. Assist in setting targets and analysing campaign performance against agreed KPIs, providing regular updates. Compile post campaign analysis with actionable insights to demonstrate effectiveness and ROI. Use latest insights to update campaign strategy and continuously review against business priorities. Connect with and motivate external agencies including paid media agency and creative agencies to deliver on projects, including briefing and campaign optimization Initiate and develop creative briefs for agencies and the in-house studio for marketing campaign assets. Ensure all campaigns have clear and consistent messaging, in line with England Rugby brand guidelines. Work closely with internal stakeholders to ensure mutual objectives are met. Be responsible for budget management where required. Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans. Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other. Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation. QUALIFICATIONS, SKILLS & EXPERIENCE The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role. Essential: Demonstrable experience in a marketing role within a complex organisation. Demonstrable track record in executive marketing plans. Experience leading collaborative cross-functional projects. Demonstrable experience of social media, digital & CRM campaigns. Excellent project management skills, with the ability to manage multiple campaigns simultaneously and prioritise workload. Ability to build strong working relationships with internal and external stakeholders, including agency & industry partners. Strong written and verbal communicator with varying levels of stakeholders. Clear communicator – able to tailor communication style to different audiences and present complex projects in a simple, clear manner to different teams, including senior stakeholders. Pro-active self-starter able to anticipate & pre-empt projects & tasks, taking ownership for commencing work and a desire to learn and grow. Innovative – open to trying new ideas and stays on top of industry news and trends. Analytical, with an ability to track and interpret, to optimise results. Collaborative, team player, personable and inquisitive. Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions. Committed to actively contributing and building an inclusive culture in your role and day to day behaviours. Desirable: Educated to a degree level or equivalent with relevant professional qualification (e.g. CIPR, CAM, CIM or equivalent). Previous experience within grassroots sport either playing, coaching or volunteering. Having worked in sports industry in a marketing capacity. Additional Information: We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitmentrfu.com. During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here. Personal circumstances must allow the candidate to work extended hours on occasion during times of peak activity including evenings and weekends. Please download the job description here for full details of this role. We recommend keeping a copy of the JD to hand as you may wish to revisit the role requirements in the event you are invited to interview.