Job Title Brand Marketing Manager - George Home & General Merchandise Location Asda House Employment Type Full time Contract Type Fixed Term (Fixed Term) Hours Per Week 37.5 Salary Competitive salary plus benefits Category Brand/Product Management Closing Date 27 December 2024 We have a great opportunity for a Brand Marketing Manager to join the General Merchandise & George Home team, reporting into the Senior Manager of Brand Marketing you'll be responsible for developing the marketing plan for these categories. This is a FTC covering a period of leave “Everything about Asda” We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input. Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant. We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do. “Everything you'll love” Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for your self and switch off 4 weekly pay – which means you get an extra payday a year Company Car Allowance - or you can opt for a company car Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business. (Link to grad scheme on Asda page) Free city centre parking – you can also use it outside working hours Plus, much more “Find your role” As well as being accountable to ensure the brand marketing plan & approach is driven across all areas, and delivers innovation, sales and metrics, you'll: Conduct review of internal and external brand marketing approaches and demonstrates knowledge gained (omnichannel ) Demonstrate a strong working relationship with their own team, the brand team & the trading teams proactively supporting the brand strategy delivery Accountable for attending key trading meetings & brand meetings pre and post launch and provides accurate, objective and fair feedback with clear direction based on the customer needs and mission(s ) Accountable for leading the brand marketing process and briefing to all key stakeholders inc. key documents Brand Marketing Calendar, Briefs and Nominations packs Awareness of market trends and insights proactively seeking new ideas and innovation to drive the brand forward and be best in class Be at the forefront of the product proposition and plans, actively contributing on strategy & process and is now in the team to be an expert. Demonstrate strong working relationships with trading & brand to proactively plan and deliver the George brand marketing plan Accountable for attending key meetings and representing brand and brand marketing in key forums Accountable for the brief creation process & product selection meetings Accountable for the brand marketing critical path, and achieving key milestones and actioning process to deliver Lead and develop a team Demonstrates a clear understanding of the customer, target customer "Lets find out about you" Have a demonstrable background in brand marketing and General Merchandise/Home retail industry experience Experience of working across a General Merchandise / Home business and awareness of processes of these categories Has commercial awareness & the ability to prioritise and flex to the changing needs of the business Shows understanding of the customer and represents their needs first Strong organisation / project management skills Strong decision making skill, communication and networking skills Strong leadership and team development skills “Find your everything at Asda” - bringing brighter living within everyone's reach". We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda. LI-GS1 Work Where it Works Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team. You will also get an excellent benefits package including; - • Discretionary company bonus • £5,700 company car or car allowance • Company pension up to 7% matched • 10% colleague discount, free parking and many additional rewards. We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves