About the job Giraffe360 is a fast-growing tech company dedicated to delivering exceptional products and services to our clients. We pride ourselves on fostering an innovative and collaborative environment, where every team member plays a key role in shaping our success. We are looking for a Copywriter who will play a pivotal role in developing engaging content—from in-depth guides and articles to ad copy—that drives awareness, generates leads, and maintains the Giraffe360 brand voice. If you’re a creative storyteller with strong writing skills, we’d love to hear from you Key Responsibilities Content Creation & Strategy - Research, write, and edit high-quality content such as guides, articles, blogs, whitepapers, and case studies. Collaborate with internal stakeholders (e.g., product, sales, marketing) to align content with overall business goals. Ad & Promotional Copy - Develop compelling ad copy for multiple channels (Google Ads, Facebook, Instagram, LinkedIn, TikTok) that drives clicks and conversions. Continuously test and optimize messaging to ensure effective performance and brand consistency. SEO & Keyword Optimization - Conduct keyword research and apply SEO best practices to improve content visibility and reach. Monitor content performance metrics (organic traffic, SERP rankings, etc.) and recommend data-driven improvements. Brand Voice & Consistency - Maintain a consistent brand voice across all written materials. Ensure tone, style, and messaging reflect Giraffe360’s values and target audience expectations. Collaboration & Cross-Functional Alignment - Work closely with design, product, and marketing teams to produce cohesive, user-focused content. Partner with performance marketers to integrate copy with broader campaign objectives. Editing & Proofreading - Review, revise, and refine all copy to ensure clarity, accuracy, and alignment with Giraffe360’s quality standards. Identify and correct any grammatical, spelling, or factual errors. The Ideal Candidate 2 years of professional copywriting experience, preferably in a tech or digital marketing environment. A strong portfolio of diverse writing samples, including long-form content (blogs, articles, guides) and short-form ad copy. Familiarity with SEO principles and experience using analytics tools (Google Analytics, SEMrush, etc.). Excellent writing, editing, and proofreading skills with a keen eye for detail. The ability to translate complex ideas into clear, compelling copy. Strong communication and organizational skills, with the ability to manage multiple projects simultaneously. What’s in It for You? Competitive Salary Hybrid Working An amazing work culture that cares about your personal & professional development and wellbeing. Opportunities for career progression and growth. Enhanced Paid Holiday Allowance (25 days Bank Holidays). A great mentorship network, providing room to learn, grow, and be recognized for hard work with weekly team lunches, personal training growth programs, and more Ready to showcase your storytelling skills and help shape the voice of Giraffe360? Join us as a Copywriter and play a key role in crafting content that informs, engages, and inspires. We look forward to learning more about you