Job Description
Marketing Manager (ATL)
Location: Central London (3 days a week in office)
Salary: Up to £55,000
An exciting opportunity has arisen with an innovative iGaming company looking for a Marketing Manager to join their team. The ideal candidate will have a strong background in acquisition marketing and above-the-line (ATL) channels, with a solid understanding of complex media mixes, including TV, radio, sponsorships, VOD, and digital marketing.
What You'll Do:
1. Lead and manage multi-million-pound marketing budgets, including TV, radio, podcasts, and digital channels.
2. Implement and optimize TV advertising campaigns to drive actions such as website sign-ups and deposits.
3. Work with media agencies to develop post-campaign analyses and present insights to drive future strategies.
4. Build measurement frameworks and identify key business/media KPIs for campaign tracking and reporting.
5. Use Medix Mix Modeling (MMM) to derive recommendations and improve media strategies.
6. Conduct incrementality testing, AB testing, and competitor analysis to evaluate performance.
7. Collaborate with the marketing team to research consumer and audience data, identifying t...