Summary
Are you passionate about digital marketing? Whether you’ve just finished school or are considering a career change, our Digital Marketing Degree Apprenticeship offers the perfect opportunity to build your skills, gain experience, and receive continuous support to develop into a digital marketing professional.
Annual wage
£24,375 a year
Training course
Digital marketer (integrated degree) (level 6)
Hours
Monday to Friday daytime, shifts TBC.
37 hours a week
Possible start date
Monday 1 September
Duration
4 years
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Website management
* E-commerce work
* Influencer led campaogns
* Various digital media activations
* Execution of digital marketing plans
* Collaberation with internal and external stakeholders
* Campaign management
Where you’ll work
Park House North
Crawley Business Quarter, Manor Royal
Crawley
RH10 9AD
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
MANCHESTER METROPOLITAN UNIVERSITY
Your training course
Digital marketer (integrated degree) (level 6)
Equal to degree
Course contents
* Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing
* Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign.
* Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journey’s
* Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.
* Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours
* Manage, plan, specify, lead and report on digital marketing projects.
* Manage and optimise key channels and content within a digital marketing plan.
* Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.
* Apply a marketing mix / digital marketing mix to meet customer expectations.
* Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate Return on Investment (ROI).
* Engage communities through Email Marketing and Social Media to stimulate and encourage communication through positive discussion and engagement.
* Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions
* Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.
* Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
* Interpret, communicate and brief internal or external stakeholders on digital business requirements.
Your training plan
This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.
Requirements
Essential qualifications
GCSE in:
* Maths & English Language (grade A*- C or 9-4)
Other in:
* Any (grade 104)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills
* Problem solving skills
* Number skills
* Analytical skills
* Logical
* Team working
* Creative
* Initiative
* Non judgemental