Job Title: Sales Manager Location: Wokingham, RG41 1QW, UK Type: Full-Time Perm Job Description: Key Responsibilities: Aggressive Sales Leadership: Own and drive sales targets, creating strategies that aggressively target industry leaders and potential customers. You will set the pace and tone for the sales team, motivating them to consistently outperform their targets. Strategic Market Penetration: Identify high-potential clients and implement ruthless tactics to secure deals in competitive markets. Your ability to outmanoeuvre competitors will be critical. Closing Deals: Master the art of closing, turning cold leads into profitable customers quickly. Your ability to push deals to completion under any circumstances is key. Client Acquisition & Retention: Constantly acquire new clients while ensuring that existing clients are upsold and nurtured for long-term revenue generation. Team Motivation & Accountability: Instill a “win-at-all-costs” mentality in your team, holding them accountable to high standards and motivating them to push through challenges and objections. Forecasting & Reporting: Provide accurate and timely sales reports to upper management, detailing the sales pipeline, forecasts, and overall performance. Tactical Negotiation: Negotiate pricing and contract terms with customers in a manner that maximizes profitability for the company, ensuring that you never leave money on the table. Market Intelligence: Monitor industry trends, customer needs, and competitor behavior. Use this data to position your sales strategy as the most effective in the marketplace. Sales Training & Development: Conduct aggressive, no-nonsense sales training that ensures your team is always at the top of their game and ready for the challenges of today’s competitive landscape. Qualifications: Experience: Minimum of 5 years of proven sales experience, with at least 2 years in a leadership role, preferably in industrial equipment or technical sales. Track Record: Demonstrated success in exceeding aggressive sales targets and building high-performing sales teams. Communication: Strong communication and negotiation skills, with the ability to influence and close at all levels. Industry Knowledge: Deep understanding of moisture detection technology is a plus, though technical training will be provided. Drive & Relentlessness: You are driven, results-focused, and relentless in your pursuit of success—failure is never an option for you. Self-Starter: Ability to operate with minimal supervision while always being proactive in seeking opportunities.