Job Description
About the Role:
Our client is seeking a dynamic and creative Associate Brand Manager to join our team. The ideal candidate will be responsible for supporting the development and execution of brand strategies to increase market share and brand awareness. This role involves close collaboration with cross-functional teams, including product development, sales, and external agencies, to ensure brand consistency and drive growth.
Responsibilities:
1. Assist in the development and implementation of brand strategies and marketing plans.
2. Monitor market trends, research consumer markets, and analyze competitive activities.
3. Support the creation and execution of marketing campaigns across various channels (digital, print, etc.).
4. Collaborate with the product development team to ensure products align with brand identity.
5. Manage day-to-day operations related to brand management, including budget tracking, campaign performance, and agency coordination.
6. Analyze brand performance metrics and provide insights to improve brand positioning and market presence.
7. Coordinate with sales teams to align marketing strategies with sales goals.
8. Ensure brand consistency across all marketing and communication materials.
About You:
1. Strong analytical skills and proficiency in using data to drive decision-making.
2. Excellent communication and presentation skills.
3. Creative thinking with a passion for branding and marketing.
4. Ability to manage multiple projects and work in a fast-paced environment.
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