We are working with a fast-growing company that is passionate about making a difference. They are looking for a highly creative and experienced Head of Digital Marketing to lead their marketing team and drive the digital growth of the business. In this role, you'll work cross-functionally with various teams to acquire new customers, nurture existing relationships, and promote innovative products.
To be considered for the role, you'll require the following essentials:
1. A highly creative, experienced product marketing professional with a deep understanding of the industry dynamics.
2. Proven expertise across the marketing mix: social media, content, SEO, and communications.
3. A passion for helping the business grow and achieve its mission.
4. Strong communication skills, both confident and persuasive, to effectively collaborate across teams.
5. Up-to-date knowledge of multi-channel marketing trends, best practices, and measurement strategies.
6. Ability to thrive in a dynamic environment, responding well under pressure.
7. Appreciation for digital asset management and creative processes.
Within this position, you'll also be:
1. Leading the marketing team to develop and execute strategies that effectively promote products to new and existing customers.
2. Overseeing marketing budgets, ensuring optimal resource allocation and maximized return on investment (ROI).
3. Demonstrating in-depth knowledge of conversion rate optimization and copywriting to boost engagement.
4. Managing the creation and execution of paid advertising campaigns, including creative, campaign landing pages, and data optimization.
5. Developing and executing email marketing, SMS, and print campaigns that deliver results.
6. Leveraging organic social media to drive growth and build a strong brand presence.
7. Analyzing KPIs and utilizing data to enhance business performance.
8. Collaborating closely with the Finance team to ensure accurate reporting and budget management.
9. Working with internal teams to address specific product or customer needs, supporting overall digital presence growth.
Salary & Working Hours:
Salary: £75,000 per annum
33 days holiday incl Banks
Private Medical Insurance
Flexitime and Hybrid working
Casual Dress
Discounts on company products
Free on Site Parking
Talk Staff Recruitment is an established division of Talk Staff Group and works with companies throughout the East Midlands and UK with roles including many areas such as: Accountancy & Finance, Human Resources, Marketing, Contact Centre and Office Support.
Talk Staff Recruitment acts as a Recruitment Business in relation to this vacancy.
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