Site Name: GSK HQ Posted Date: Jan 31 2025 Senior Brand Manager Seeking an experienced Senior Brand Manager to join our UK General Medicines team to lead the launch and marketing activities for key strategic assets within our respiratory and infectious disease portfolio. This position offers high visibility and is a unique chance to gain launch/marketing experience in complex and innovative environments. As the Senior Brand Manager, you will play a leading role in launch-planning for assets in our near-term pipeline. You will also oversee the strategic and operational marketing approach on a key established brand, delivering a high-quality customer engagement strategy through targeted digital campaigns in line with the brand strategy. Key Responsibilities: Launch planning for new products, requiring cross-functional team management, above-country engagement, and sound project management for launch activities. Drive brand marketing strategy through the development of digital engagement plans to drive brand awareness that correlates with increased sales and market share growth. Additional responsibilities: Orchestrate and optimize data-driven customer experience journeys. Customize, localize, and personalize global brand content to maximize engagement. Collaborate with internal GSK and external agencies for agile content creation. Provide expertise on the design and performance optimization of content. Support the cross-functional matrix team in content approval processes. Optimize content usage using dashboards to inform data-driven improvements. Lead on regular forecasting and reporting cycles. Take a leading role in strategic and operational business planning. Basic qualifications and experience: Digital marketing experience, ideally in the pharmaceutical industry. Understanding and experience of working with the ABPI Code of Practice to create promotional and non-promotional content. Excellent organizational skills with attention to detail. Strong project management skills. Good analytical and numerical skills with the ability to analyze and assimilate data. Effective interpersonal, communication, and influencing skills. Works effectively and efficiently in cross-functional teams. Customer-focused and a champion of customer needs. Closing Date for Applications - 11th February 2025 Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class(US only). We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. 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