We're recruiting for a creative fashion copywriter to join our F&F Online team, with a primary focus on crafting compelling and informative product copy for our F&F ranges Writing engaging and informative product copy, titles and descriptions across our F&F ranges, which is accurate, consistent and in line with our brand tone of voice. Optimise product titles and descriptions for SEO, ensuring relevant keywords are naturally incorporated to improve search ability. Collaborating with buying, design and marketing teams to bring together key product details. Ensuring a consistent and compelling brand tone of voice across all product listings, adhering to standard methodologies for formatting and language. Staying up to date with fashion trends and maintain strong brand knowledge to build relevant and impactful messaging. Experience as a copywriter, preferably within fashion, retail, or e-commerce. Outstanding writing, editing, and proofreading skills with a sharp attention to detail. Knowledge of tone of voice and how it crafts brand perception. Proficient in Microsoft Word and PowerPoint. Strong awareness of fashion and in-depth brand knowledge. Knowledge of SEO standard processes. A genuine passion for fashion and storytelling.