Title: PPC/Paid Search Manager - Casino, Bingo & Games
Location: London
Salary: £45k - £55k plus benefits
Hybrid Working: 3 days in office, 2 days working from home
** Must have the necessary right to live and work in the UK**
Are you a PPC Manager looking for a new role? Have you got solid experience managing performance marketing campaigns (PPC) preferably hands-on or have recently been hands-on? Are you looking for a strategic role with an EU focus?
Then this role could be for you!
I’m working with a Gaming brand based in London who are looking to add a PPC Manager to the team due to an increased workload. They have had a great 2024 and this role is focused on growing their customer base on a European basis, currently in multiple regions such as the UK, EU, US, and South America.
This role will be responsible for PPC on a European basis managing a global budget of over 15 million. There is already a team in place, but they have several roles in the planning stage that could increase. They currently have agency support for multiple regions, so they will look to you to present a global acquisition strategy and decide what resources should be kept with the agency or brought in-house.
The brand is a well-established player in the online gaming world, having developed a loyal customer base. They are looking to hire a PPC Manager to focus on their most critical channel. The PPC team will act as an internal agency and work with stakeholders around the world to define and deliver performance marketing plans.
The role will focus on the strategic aspects of PPC, with an agency retained on a global basis. This role is about driving results and optimizing campaigns for each region. Outside of day-to-day management, the role will also have the opportunity to get involved with the wider digital marketing strategy and work directly with the Head of Digital Marketing to increase customer conversions globally.
The role is based in London and requires being in the office three days a week for team-related collaboration.
Role responsibilities:
* Lead the development and execution of comprehensive paid search strategies across Google Ads, Bing Ads, ASA, and UAC platforms, ensuring alignment with overall marketing objectives.
* Manage, mentor, and develop the Senior PPC Executive, providing guidance and support to ensure high performance and professional growth.
* Work closely with internal teams to understand business objectives and translate them into actionable PPC initiatives.
* Conduct in-depth keyword research, ad copywriting, and ad extension optimization to enhance campaign performance.
* Implement A/B tests and other experimentation methodologies to refine targeting and messaging strategies.
* Assist in budgeting, forecasting, and reporting processes to ensure PPC efforts align with overall marketing goals.
* Collaborate with the marketing analytics team to track, measure, and report on campaign effectiveness and ROI.
The PPC Manager role requires the following experience:
* Proven experience as a PPC Manager or similar role, with a strong understanding of paid search strategies and platforms.
* Demonstrated ability to manage and develop a team.
* Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
* Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
* Proficiency in Google Ads, Bing Ads, ASA, UAC.
* Experience with A/B testing and other experimentation methodologies.
* Knowledge of industry trends, algorithm updates, and new advertising features.
* Ability to manage budgets and forecasting processes effectively.
Benefits:
* 24 days annual holiday, plus additional days after 3 years’ service.
* Work-life balance: 3 days in office, 2 days working from home.
* Competitive salary + annual bonus (after completion of probation).
* Free private healthcare, life insurance cover, and pension after successful completion of probation.
* Fun team socials.
* Complementary fruits and snacks.
** Must have the necessary visas to live and work in the UK**
TO APPLY
Max Tullis-Turner
Practice Lead - Digital
Blue Pelican Marketing
01892 507 100 - Max@BluePelican.com
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