Job Description
A leading B2B software provider in Manchester is seeking a skilled Digital Marketing Innovation Specialist to join their marketing team.
This role involves working with technology and marketing to achieve results, driving growth through effective campaigns, digital marketing, lifecycle management, and community building.
The ideal candidate will be motivated by driving growth, exceeding customer expectations, and filling the sales funnel.
Main Responsibilities:
* Provide strategic technical support to the marketing team, setting up and monitoring campaigns and automations.
* Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
* Monitor the overall performance and health of the automation system.
* Leverage automation and AI to enhance lead management processes.
* Develop and refine the marketing technology stack, aiming for industry-leading standards.
* Deliver weekly and monthly reports on email journeys, measuring performance against targets.
* Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs.
Requirements:
* Advanced expertise in Marketo, Pardot, HubSpot, or Salesforce Marketing Cloud.
* In-depth experience with Adbridge or similar tools to support multi-channel campaigns.
* Proficiency in lead scoring and attribution models to boost lead pipeline and engagement.
* Experience integrating CRM systems with other platforms and automating workflows.
* Strong understanding of lead generation metrics and experience in data-driven reporting.
* Engagement with the latest trends in marketing technology and a commitment to staying ahead of the curve.
Estimated Salary: £55,000 - £65,000 per annum