Job Title: Social Media Manager
Location: Hybrid (Remote/Office-based in London)
Company: MyTicketyBoo
About Us: TicketyBoo is a new and innovative rival to the larger players in the industry, offering a website and app for booking train tickets with no fees of any kind — no booking fees, no change of journey fees. We are committed to providing a seamless and customer-friendly experience for rail travellers across the UK.
Role Overview: We are seeking a dynamic and creative Social Media Manager to join our team. This role is crucial in growing TicketyBoo's online presence, driving customer engagement, and promoting our unique selling points. The ideal candidate will be passionate about social media trends, skilled in content creation, and experienced in building vibrant online communities.
Key Responsibilities:
* Develop and implement a comprehensive social media strategy to promote TicketyBoo’s app and website.
* Create engaging, relevant, and high-quality content (text, images, video, etc.) for all major social media platforms, including Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.
* Plan and manage an editorial calendar to ensure consistent posting across all platforms.
* Develop social campaigns that highlight TicketyBoo's unique selling points (e.g., no booking fees) and customer benefits.
* Engage with followers, respond to queries in a timely manner, and foster positive interactions.
* Monitor trends in social media, emerging platforms, and competitor activity to identify new opportunities.
* Collaborate with product and customer service teams to align messaging and campaigns.
* Track performance metrics, analyse data, and provide actionable insights to improve reach, engagement, and conversions.
* Manage paid social advertising campaigns to boost awareness and sales.
Key Skills & Experience:
* Proven experience as a Social Media Manager or similar role, ideally within the travel, transport, or e-commerce sector.
* Strong understanding of key social media platforms, their algorithms, and best practices.
* Excellent writing skills with a creative flair and attention to detail.
* Experience in designing visually appealing graphics and videos using tools such as Canva, Adobe Creative Suite, or similar.
* Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
* Experience with social media scheduling tools
* A customer-first mindset with experience in engaging with online communities.
Desirable Skills:
* Experience with influencer marketing campaigns.
* Knowledge of the UK rail industry and travel trends.
* Familiarity with ASO and SEO principles and website traffic generation.
Personal Attributes:
* Creative thinker with a proactive approach.
* Strong communication skills with the ability to connect with diverse audiences.
* Highly organised, detail-oriented, and self-motivated.
Benefits:
* Competitive salary dependent on experience between
* Flexible working arrangements (hybrid working model).
* Opportunity to shape the growth of a fast-moving and innovative company.
* Collaborative and supportive working environment.
How to Apply: Please submit your CV and a cover letter detailing your relevant experience and why you're passionate about working at TicketyBoo. Examples of previous social media campaigns you’ve managed are highly encouraged.