Job Overview We are looking for ambitious candidates with a proven track record of delivering above-average growth and managing multi-million-pound budgets. The Head of Growth Marketing will be responsible for developing and executing scalable marketing strategies that drive significant business growth. This role requires a blend of data-driven decision-making, creative marketing strategies, and team leadership. The ideal candidate will be highly analytical, passionate about customer acquisition, and experienced in leading cross-functional teams to deliver measurable results. In return, we’re offering a career-defining opportunity to devise strategies to deliver against our ambitious plans in the US, EU and GCC. Key Responsibilities Growth Strategy Development Lead the creation and execution of a comprehensive growth marketing strategy that supports business objectives and drives customer acquisition, retention, and revenue growth. Identify new growth opportunities, optimize existing channels, and align marketing efforts with business goals. Stay ahead of industry trends, emerging technologies, and best practices to keep the growth strategy innovative and competitive. Cross-Channel Marketing Execution Oversee and manage all growth marketing channels, including but not limited to digital advertising (e.g., paid search, paid social), email marketing, affiliate programs, referral programs, and partnerships. Implement and optimize A/B testing across marketing channels to continuously refine messaging, creative, and targeting for maximum ROI. Customer Acquisition & Retention Focus on driving high-quality acquisition campaigns, improving customer acquisition costs (CAC), and increasing lifetime value (LTV). Lead retention and engagement campaigns to increase repeat customer rates and brand loyalty. Analyse customer segmentation, user behaviour, and conversion metrics to drive more effective campaigns. Data Analysis, Reporting & Measurement Establish KPIs for growth marketing performance and track campaign performance, adjusting strategies based on data insights. Regularly report on growth metrics to the CEO, and other senior stakeholders, highlighting key achievements, challenges, and opportunities. Utilise advanced measurement methodologies such as econometrics to provide a deeper understanding of channel performance. Conduct in-depth market and competitive analysis to identify trends, optimise marketing spend, and improve customer targeting. Team Leadership & Collaboration Lead and mentor a growing team of marketing professionals, fostering a culture of creativity, innovation, and accountability. Collaborate with cross-functional teams including Product, Sales, and Data Analytics to align growth strategies with product development, sales funnels, and overall company objectives. Manage external agencies and vendors as needed to execute marketing strategies. Budget Management Own and manage the growth marketing budget, ensuring cost-effective allocation of resources across different marketing channels. Continuously monitor and optimise the marketing spend to ensure the best possible ROI. Qualifications Experience : 8 years of experience in growth marketing, digital marketing, or performance marketing, with at least 3-5 years in a leadership role. Proven track record of scaling growth in a fast-paced environment (preferably in retail eCommerce). Experience of expanding into international markets, specifically the US is desirable Hands-on experience managing multi-channel campaigns and optimising them for maximum ROI. Strong knowledge of analytics tools (e.g., Google Analytics, Power Bi,) and marketing platforms (Google, Meta, Awin etc) Expert in the latest digital marketing techniques, trends and developments across, but not limited to, Google, Meta, TikTok, Programmatic, Affiliates, Measurement, Privacy. Skills : Strong leadership, management, and team-building skills. Excellent analytical skills with the ability to make data-driven decisions and present insights to senior stakeholders. Outstanding written and verbal communication skills. Ability to think strategically and execute tactically in a fast-moving environment. Expertise in CRM tools, lead nurturing, and lifecycle marketing. Education : Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus). What We Offer Competitive salary based on experience Opportunities for professional growth and development. Collaborative and inclusive team culture. 25 days holiday (rising to 28 with service) bank holidays Enhanced maternity & paternity pay 24/7 Employee Assistance Programme 2 Volunteer days per year Birthday day off Summer Hours Early finish on payday Fridays Staff discount Please note that you will need to be able to attend our Northampton Office in person a minimum of 2-3 days per week