CRM Manager, In-life Marketing
Location - Hybrid based, 2 days in office (Milton Keynes)
Salary: £50,000 to £60,000 plus benefits
Youll be joining a company who provides the UK consumer with buy-now, pay-later options for millions of products across hundreds of retailers.
Theyre in the process of scaling up operations, adding a number of new people to their marketing function, of which this is one.
You will be responsible for overseeing the creation and execution of both CRM strategy and CRM operations for in-life marketing activities designed to drive customer engagement and retention efforts for the business.
The main platform is Hubspot, with campaigns delivered both via email, online and via app push notifications.
You wont be responsible for operational messaging, that side of things is handled by another part of the business. You role will be principally focused on marketing messaging, cross, upsell, retaining customer and driving engagement measures through effective in-life marketing messaging.
The plan is to have this all built and delivered in-house, with you being one of the first appointment in the creation of a new CRM capability for the business, which is set to scale as the business does over 2025/26.
Youll be responsible for devising the content calendar for campaigns. Leveraging market insights, trends and research to inform content strategy for CRM.
Alongsi...