Be part of something big
We are Pernod Ricard, a leading company in the global wines and spirits industry. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka; Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet Scotch whiskies; Jameson Irish whiskey; Martell cognac; Havana Club rum; Beefeater, Malfy and Monkey 47 gins; Malibu liqueur; Mumm and Perrier-Jouët champagnes; as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.
Your new team
This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.
We are seeking a Senior Brand Manager to join our team, owning the Art platform in the Royal Salute portfolio. This platform is an essential part of the strategy to elevate the brand by tapping into a key consumer passion point – art, the ultimate luxury. The platform has dual goals – to drive desirability amongst HNWI buyers while also generating luxury halo PR amongst new luxury consumers.
Your unique contribution
This role encompasses the full 360˚ management of the artistic collaboration to deliver the limited edition and activation. You will collaborate closely with the Creative & Culture team regarding the artist talent, as well as with your Brand Director, wider team, and local markets to develop and market this platform.
Limited edition & art installation development
Manage the artist to deliver Royal Salute’s biennial Art offering:
* Sourcing artist talent: In partnership with the Creative & Culture team, create long list of artists who meet Royal Salute’s criteria; conduct outreach; negotiate contract terms on project needs.
* Concepting & Design: Induct the artist onto the brand & bring their creative vision to life while maintaining true to our brand ethos. Liaise with packaging development throughout concepting to ensure the artist vision can be achieved within project timeframes.
* Development: Collaborate with the artist, packaging development, blending, finance, legal, customer service & supply chain teams to deliver both the whisky and limited edition.
Toolkit development & amplification
Lead the development of activation toolkits that provide necessary assets for markets to gain impactful visibility:
* Asset planning & creation: Align with markets on needed assets that are relevant for target customers & consumers; collaborate with agencies to produce inspiring assets and toolkits that stay true to the artist’s creative vision while meeting brand and market needs.
* Amplification planning: Work closely with the PR/Communications, Digital and Paid Media teams to develop and execute global PR/Coms/Social Media strategy.
Launch & Activation
Create and deliver an experiential programme that engages both press and HNWIs:
* Global launch event: Liaising with key internal and external stakeholders, lead the ideation, planning and execution for the global launch of the Collaboration.
* Toolkit creation: Lead the development of 360˚ activation toolkit to provide all necessary assets for markets to create impactful activations locally.
Your blend of talent
This position could be right for you if you are/have:
* Seasoned Brand Manager/Senior Brand Manager professional with functional experience and strong luxury/art understanding.
* Strong knowledge of new product and campaign development, obtained preferably from a luxury / creative environment.
* Highly organised and strong sense of ownership of projects and project management in a matrixed environment.
* Cultural awareness and interpersonal skills – able to work effectively with creatives and colleagues from different international markets, and from different disciplines.
* Luxury, design and style understanding while also considering the sustainability angle.
* Entrepreneurial – able to identify new opportunities and develop projects from a ‘blank sheet’ and good at “getting things done.”
* Presentation skills – confidence to present formally to internal and external audiences.
* Demonstrates good commercial understanding.
* Willingness to travel where required.
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain.
Job Posting End Date: 2025-01-17
Target Hire Date: 2024-10-01
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