Marketing, Communications & Student Recruitment
£31,666 - £38,342 per annum
Permanent
37 hours per week
We are seeking an experienced and strategic Web Content Analyst to join our team at the University of Huddersfield. In this key role, you will be responsible for advising content creators on best practice for optimising web content and improving user experience through data-driven insights.
You will take the lead in building and maintaining web pages, ensuring that content aligns with SEO best practice to meet key recruitment and marketing objectives. In addition, you will line manage a Digital Content Assistant, supporting their professional growth and well-being. The role also involves creating documentation, providing SEO expertise, leading user testing and A/B testing, and working with external agencies to ensure content compliance and tracking standards.
You will be a highly skilled web content expert with a strong background in content management and optimisation. To excel in this role, you will have a relevant degree or equivalent experience, strong literacy and numeracy skills, and extensive experience using data insights (particularly GA4) to inform content decisions. You will possess expertise in SEO, including content optimisation, keyword analysis, and link building, as well as experience in visualising content through sketches and prototypes.
Advanced knowledge of content management systems, user testing, A/B testing, and content performance monitoring is required, along with an understanding of GDPR and web accessibility standards (WCAG 2). A proactive, self-motivated approach and the ability to work independently and within a team is essential.
We offer an excellent employment package including hybrid working, blending a mix of remote and on-campus working (dependent on work duties).
The University is deeply committed to equality and diversity for all its students and staff. We seek to be diverse and inclusive,?supporting individuals and groups to fulfil their potential and nurture a sense of belonging. We strive to be an accessible, inclusive employer, removing barriers for all. Find out more about our approach to Equality, Diversity and Inclusion, including our commitments and accreditations as a Disability Confident Employer, Stonewall Gold Award holder and Top 100 Employer, Athena SWAN Bronze Award holder and Race Equality Charter Bronze Award holder on our website.
As a Web Content Analyst at the University of Huddersfield, youll be part of a forward-thinking team where your expertise in content strategy and optimisation will directly influence our marketing and recruitment efforts. You will have the opportunity to lead innovative digital projects and contribute to the Universitys digital transformation. Additionally, youll be supported in your professional development and have the chance to work in a collaborative, dynamic environment.
If you are ready to bring your skills to a growing digital team, we want to hear from you. Apply today and help shape the digital future of the University of Huddersfield!
For an information discussion please contact James Leah, Web Development Manager.
For further details about this post and to make an application, please select the apply button shown.
Closing date: 19 January 2025
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