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Social & Influencer Manager (6-month secondment), Chertsey
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Location: Chertsey, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 5
Posted: 24.04.2025
Expiry Date: 08.06.2025
Job Description:
We are looking for a Social & Influencer Manager to join us here at Cheil UK on a secondment contract (6 months) with Samsung. The role would be based at the Samsung EU HQ offices in Chertsey.
Why join our team?
Samsung is full of endless opportunities. We provide the opportunity to be a part of innovation that makes a real difference in the lives of people worldwide. We are looking for exceptional people to join our journey. Throughout our history, we have taken on big challenges and we strive to be the very best at what we do. This spirit is the driving strength that has made us a global leader, sustaining our ambition to develop technologies that push the boundaries of what is possible. Come and join us as we take on the next big challenges of the future.
You are joining a new CE Brand and Go-to-market team for Consumer Electronics portfolio, focusing on TV, Sound, and Home Appliances category. We are looking for a new member of the team to play a key role in driving and rolling out social and influencer strategy.
Your key responsibilities:
* Social and influencer strategy for key Pan-European projects.
* Drive social activation for key product launches and sustain campaigns in Europe by liaising with project leads and European subsidiaries. This includes devising social strategy, content planning and production, toolkit creation, implementation through liaison with subsidiaries, posting status monitoring, and performance reporting.
* Drive influencer strategy to support social activations, working with the Influencer manager. This includes liaising with subsidiaries, writing agency briefs, influencer briefs, leading the creative and product experience, managing the delivery of influencer deliverables and approvals, establishing monitoring and performance reporting.
* Support premium pan-EU influencer events for key projects. This includes planning the programme, liaising with subsidiaries, writing the agency and influencer brief, leading the creative and desirable product experience, managing the delivery of the event and approvals.
* Alignment and relationship management with Headquarters and 16 subsidiaries on social and influencer activations.
* Manage different stakeholders in HQ, Europe office, and subsidiaries to align strategy and activation plans.
* If needed, work with HQ and subsidiaries to tailor and amend HQ assets to European markets’ needs – and manage asset deliveries if amended assets are produced by Europe.
* This role doesn’t include direct managing of social accounts but your role is to influence subsidiaries' local social plan to ensure all campaign assets are posted across all channels.
* The framework for data-driven social management and reporting tools.
* Set KPIs per social and influencer campaign, ensuring alignment with subsidiaries.
* Lead subsidiaries on social performance reporting requirements per project.
* Accountable for the reporting for all social & influencer campaigns and influencer events, both in-depth and executive summary on the live day.
* Social team operations and innovations.
* Leading the regular calls with subsidiaries’ social & influencer team.
* Stakeholder management within European marketing, Product & Sales, and counterparts in South Korea HQ.
* Build strong relationships with markets, which will foster in-depth knowledge of markets’ plans and local activations. Ensure all local market activities follow standard approval procedures and brand guidelines.
* Propose new ideas to make Samsung best in class for social/influencer activations.
What we need for this role:
* 4+ years of proven experience in social and influencer marketing. Strong campaign management experience is essential.
* Excellent knowledge of all social platforms and how to optimise content for different social platforms. You must have a deep understanding of what makes social and influencer campaigns stand out, engaging, and drive performance.
* Strong sense of ownership of the projects you manage. Driven and determined to get things done.
* Strong hands-on experience in influencer contracting, briefing, content creation, and reporting.
* Excellent balance between creative and analytical skills.
* Aiming for Results – being committed to driving things forward and achieving clear outcomes, even when dealing with various stakeholders with diverging agendas. You will need to be an efficient project manager, identifying potential roadblocks and proactively finding solutions and opportunities to deliver timely launch campaigns in Europe.
* Navigating Organisations – being a skillful negotiator, with a track record of influencing stakeholders from various teams and different leadership levels. You will need to be a people-person, building bridges and consensus and creating solid relationships both at European and HQ levels. The ability to lead and empower several teams in multiple locations towards shifting goals is crucial.
* Creative & Business Intelligence – commercially astute and with a good grasp of business goals, being able to formulate and identify creative strategies to meet those goals. You will need to have previous experience in managing integrated marketing plans and campaigns and creative agency management experience.
* Formulating succinct requests - being able to summarise complex information in a catchy and efficient way, to drive desired actions. You will need to use your influence to get information from various stakeholders.
* Strong problem-solving and diplomatic skills to work with many stakeholders, both internal and external.
* Is a natural networker who can inspire others and build strong relationships and align diverse viewpoints with people with diverse backgrounds.
* A positive and can-do attitude.
* Experience working across multiple markets is preferred.
* Ability to perform under ambiguity and complexity in a fast-paced environment.
* Excellent PowerPoint and presentation skills.
What does success look like?
* Use consumer-focused and social platform insights to define a social and influencer strategy for designated products and sustain campaigns across Europe, ensuring globally-developed campaigns and social strategies answer to European needs.
* Working with the Go-to-market, Campaign team, European marketing functions, and influence social and influencer teams in headquarters to develop campaigns that are optimised for Europe and maximum performance.
* Plan and deliver successful campaigns to meet the sales and brand targets.
* Monitor campaign implementation and results together with the CMI and new Social analytics team, delivering insightful campaign reports and best practice cases.
* In turn, you will collaborate with social & influencer teams in local subsidiaries, ensuring campaigns can be implemented effectively across Europe.
* Make Europe stand out to be a lighthouse for social & influencer within Samsung.
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